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  1. Trends & marketChat

    How does Spanish-language media cover K-beauty? Hype vs analysis

    In recent months, business and beauty outlets in Argentina, Mexico, Chile and Spain have published plenty of pieces on the Korean cosmetics "boom". Read together, they show two very different tones: The "trend" tone Head

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  2. ShoppingPoll

    Next Mega Wari: what's going in your cart?

    When Mega Wari gets close, Japanese social media fills up with "cart reveals" and restock lists. The patterns people mention most: Lots of shoppers stock up on skincare they finish regularly At the change of seasons, sun

    Poll

    What do you most want to buy in the next Mega Wari?

    Pick one to see the results

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  3. Clinics & treatmentsTips

    How to check if a Korean clinic is registered to treat foreign patients

    When picking a dermatology clinic in Korea, it's easy to go by social media reviews or an agency's say-so. There's one official check you can add: whether the clinic is registered to attract foreign patients. What is it?

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  4. Plans & itinerariesNews

    Japanese visitors to Korea hit a record in 2025: the "go to Korea today" era

    According to the Korea Tourism Organization, 3.65 million Japanese travellers visited Korea in 2025, a new record. The 2026 target is 4.5 million (up 23%). Here is what Japanese travel trade site Travel Voice reported ab

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  5. Picks & dupesNews

    @cosme's H1 2026 awards: the word Japan and Korea share is PDRN

    istyle, the company behind Japan's @cosme review site, published a column comparing its first-half 2026 Best Cosmetics winners across Japan, Korea, Hong Kong and Taiwan. Here is what stands out for K-beauty fans. Skincar

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  6. Clinics & treatmentsNews

    Planning skin treatments in Seoul? The 10% VAT refund for foreigners has ended

    If you are budgeting a derm trip to Korea from old blog posts, one line needs updating. The special VAT refund for foreign patients on cosmetic procedures expired on December 31, 2025. What it was: Introduced in 2016, it

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  7. Clinics & treatmentsChat

    Skin clinic before-and-after photos and social reviews: how much do you trust them?

    Search for a Korean skin clinic and you'll find endless before-and-after photos, influencer visits and translated reviews. "Can I trust this review?" is a question that pops up on travel forums all the time. The opinions

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  8. Plans & itinerariesTips

    Planning around autumn leaves in Korea: how to time it without guessing

    Autumn is one of the most requested seasons in Korea travel threads, and the big worry is always the same: will the leaves actually be there when I arrive? How people plan around it Colour usually starts in the mountains

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  9. ShoppingReview

    800 sheet masks in one place: a roundup of the Central Myeongdong Town mask library

    When Olive Young Central Myeongdong Town opened, one of the most talked-about spots was its sheet-mask library. Here's what the press reported and what travellers are saying. Reported facts Around 800 sheet masks gathere

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  10. Clinics & treatmentsNews

    The VAT refund on cosmetic procedures for tourists has ended (for now)

    If you're planning a skin treatment in Korea, here's a change to know. The special rule that refunded VAT to foreign tourists on cosmetic and dermatology procedures has ended, and a bill to bring it back until 31 Decembe

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  11. Places & experiencesNews

    Foreign spending in Seongsu doubled in a year: the numbers

    Just how hot is Seongsu with international visitors? This year's numbers are pretty clear. According to Korean press, foreign tourists spent about 208.2 billion won in the Seongsu area from January to May 2026, more than

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  12. ShoppingNews

    What tourists buy most at Daiso Korea? Sheet masks, by a mile

    Daiso in Myeongdong turning into a tourist stop isn't just a vibe; the numbers back it up. According to Korean press, foreign card spending at Daiso rose 130% in 2023, 50% in 2024 and 60% in 2025, and was up 70% year on

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  13. Plans & itinerariesQuestion

    A same-day Seoul trip: yes or no? Tell us if you've done it

    Posts about day-tripping to Seoul from Japan are showing up on social media: fly in on a morning flight, fly home at night. Here is what people usually say about whether it is worth it. The "yes" camp No hotel costs With

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  14. ShoppingNews

    Olive Young is opening in California. When will Spanish speakers get one?

    Olive Young, Korea's biggest beauty chain (founded in Seoul in 1999, with more than 1,200 stores), announced that its first US store would open in Southern California in the first half of 2026, with Pasadena as the debut

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  15. ShoppingTips

    Musinsa Terrace Seongsu

    Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra

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  16. Brands & OEMNews

    Why new Korean brands pop up on Qoo10 every week: Mega Debut

    Open Qoo10 Japan lately and you will see a lot of Korean brands you have never heard of. Much of that comes from Mega Debut, a launch programme for brands entering Japan. FASHIONSNAP reported its first-year results. Year

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  17. Export & complianceNews

    Korea passes the US to become the world’s No. 2 cosmetics exporter, now shipping to 202 countries

    In 2025 Korea overtook the United States to become the world's second-largest cosmetics exporter. France is still No. 1. Global cosmetics exports (2025) France: $24.3B Korea: $11.4B (+11.8%) United States: $10.8B Other n

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  18. Clinics & treatmentsTips

    Using a booking agency or interpreter for a Korean skin clinic: what to check

    Many foreign travellers book Korean dermatology clinics through agencies or interpreting services. It lowers the language barrier, but travel forums also have stories like "the price changed along the way" or "I didn't k

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  19. ShoppingNews

    Olive Young opens a three-floor store in Myeongdong: Central Myeongdong Town

    Another Olive Young in Myeongdong doesn't sound like news, but this one is on a different scale. Olive Young Central Myeongdong Town opened on 26 March 2026 with three floors and roughly 3,100 m², making it the chain's s

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  20. Export & complianceNews

    Korean cosmetics exports to Japan top $1 billion for a second year

    Korean trade paper Beautynury broke down the Ministry of Food and Drug Safety's 2025 cosmetics export figures by country. Overall 2025 cosmetics exports: $11.431 billion, up 12.3%. Export destinations grew from 172 count

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