@cosme's H1 2026 awards: the word Japan and Korea share is PDRN

istyle, the company behind Japan's @cosme review site, published a column comparing its first-half 2026 Best Cosmetics winners across Japan, Korea, Hong Kong and Taiwan. Here is what stands out for K-beauty fans.

Skincare: PDRN takes centre stage

• PDRN, an ingredient people first heard about in clinic treatments, is moving into everyday skincare in all four markets.

• Anua's PDRN Hyaluronic Acid Capsule Mist won a Rookie award (oil mist) on Korean @cosme and ranked 4th overall on Japanese @cosme, according to the column.

Base: glow over coverage

• Skincare-style bases that look like bare skin are what people are choosing.

Lips go two ways

• Light "soft matte" and "skincare gloss" with care ingredients. Both put comfort first.

The Japanese and Korean charts look more alike every year, maybe because the same products go viral on Qoo10 and social media at the same time.

Which K-beauty ingredient caught your attention most this year?

#KBeauty #BestCosmetics #PDRN #atcosme

Source: @cosme business — H1 2026 @cosme Best Cosmetics trends across four Asian markets