#Seoul

Discover the charm of Seoul with the 2023 Seoul Hallyu Travel Guide “Person:able Seoul,” highlighting five vibrant districts in the city.

Visit K-beauty brand flagship stores in major Seoul areas. You can test products, try experiences, and enjoy distinctive spaces.

Seoul is where K-content began, and it is full of Soul Spots where you can visit places connected to dramas, films, and songs in person. Discover special Seoul travel spots for anyone who loves Hallyu.

Explore Bukchon’s small shops where the atmosphere of old alleys and the character of local merchants come together. From K-pop-style accessories to traditional souvenirs and metal crafts, follow a shopping route that captures Bukchon’s charm.

This playlist connects hands-on traditional craft experiences, hanbok snapshot sessions, and everyday activities in Bukchon, where old alley charm and the character of small local shops coexist. To feel Bukchon more deeply, check the visitor notes and etiquette before you go.

The 2025 K-Content Seoul Travel Week’s “Soul Spot Travel Information Center” is an immersive experience space that recommends Soul Spots, filming locations for K-dramas, K-pop, and films, based on each visitor’s emotional keywords. Around Gwanghwamun Square and Seoul Plaza, visitors can enjoy programs that introduce Seoul’s notable places in a more emotional way.

Bukchon is a neighborhood where the atmosphere of old alleys coexists with the individuality of small businesses. This playlist shows three ways to enjoy Bukchon: a hearty meal, Bukchon's street food, and cafés for a leisurely break.

Galleria Department Store Luxury Hall is a luxury department store located in the center of Apgujeong Rodeo Street and the Gallery Street in Cheongdam-dong. It is divided into EAST and WEST according to its concept and presents world-renowned luxury brands and curated high-end selections.