#Seoul shopping

Explore Bukchon’s small shops where the atmosphere of old alleys and the character of local merchants come together. From K-pop-style accessories to traditional souvenirs and metal crafts, follow a shopping route that captures Bukchon’s charm.

MUSINSA STANDARD Hongdae is the flagship offline store of MUSINSA STANDARD, the in-house brand operated by Korea’s No. 1 online fashion store, MUSINSA. It is a space where you can experience the trends in basic wear popular in Seoul.

Gentle Monster’s flagship store in Hongdae, SACRIFICE, tells the story of the god of the earth and the ritual held in his honor. It is one of Hongdae’s must-see spots, where striking sunglasses and eyeglasses are displayed alongside various exhibits.

Galleria Department Store Luxury Hall is a luxury department store located in the center of Apgujeong Rodeo Street and the Gallery Street in Cheongdam-dong. It is divided into EAST and WEST according to its concept and presents world-renowned luxury brands and curated high-end selections.

This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, beauty care zone, and body care zone, where you can find Olive Young’s directly imported products and premium perfumes.

Connected to COEX Mall in Samseong-dong, Hyundai Department Store Trade Center Branch offers a sleek, urban concept. It brings together a wide range of domestic and international brands, along with the attractions and dining options of COEX Mall.

I'PARK Mall is Korea’s first mixed-use shopping mall, located in Yongsan, a mecca for shopping. It offers shopping, cultural, and dining facilities all in one place.

Shinsegae Department Store Gangnam Branch offers a comfortable shopping environment with a luxurious, modern European-style interior. It is a multi-purpose shopping space where you can enjoy shopping, culture, and dining all at once.