MUSINSA STANDARD Hongdae is the flagship offline store of MUSINSA STANDARD, the in-house brand operated by Korea’s No. 1 online fashion store, MUSINSA. It is a space where you can experience the trends in basic wear popular in Seoul.
Gentle Monster’s flagship store in Hongdae, SACRIFICE, tells the story of the god of the earth and the ritual held in his honor. It is one of Hongdae’s must-see spots, where striking sunglasses and eyeglasses are displayed alongside various exhibits.