#K-Beauty

Cosmetics brand stores are evolving beyond simple retail into spaces that offer a fuller experience and express brand values in a sensory way. Here are four K-beauty hotspots: Amore Seongsu, EUYIRA Showroom, Leco_de Cafe, and House of AROMATICA.

Join a makeup class that shares beauty trends. Experience K-beauty culture firsthand at Amore Seongsu.

Visit K-beauty brand flagship stores in major Seoul areas. You can test products, try experiences, and enjoy distinctive spaces.

Radiant makeup of Korean actors and K-pop idols. Learn the secrets with espoir. In addition to touch-ups by a professional makeup artist, there is also a chance to make your own powder.

Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space.