Korean & culture

Greetings, Korean for shops and restaurants, etiquette and everyday culture.

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  1. Tips

    10 Korean Words Often Written on Korean Skincare Product Boxes

    Being able to read a little Korean on product packaging makes shopping much easier.

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  2. Chat

    Beauty Standards in Korea: What Has Changed in Recent Years

    For a long time, people talked about very fair skin and perfect makeup. Today, there’s more interest in healthy skin, simple routines, and more diverse styles, though the pressures still exist. We’re interested in your p

    Poll

    What do you associate most with Korean beauty?

    Pick one to see the results

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  3. Tips

    "Glass skin", "honey skin", "cloudless skin": what Korean skin terms actually mean

    Korean beauty talk is full of vivid skin descriptions. Many are about how skin reflects light rather than about having no texture at all.

    Poll

    Which finish do you like best?

    Pick one to see the results

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  4. Tips

    8 Things Cosmetics Store Staff in Korea Often Say

    At Olive Young or brand stores, staff often say these things. Understanding them makes shopping much easier.

    Poll

    The difficulty you encounter most often when shopping in Korea

    Pick one to see the results

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  5. Tips

    10 Korean beauty words you’ll hear everywhere (with pronunciation)

    Tap the speaker to hear each one. Save this for your next trip or K-drama binge.

    Poll

    Which one will you use first?

    Pick one to see the results

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  6. Tips

    Korean for describing skin concerns at a dermatologist or shop

    Tap the speaker to hear the pronunciation.

    Poll

    Which phrase do you think you'll use most?

    Pick one to see the results

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  7. Chat

    Do You Remember the First Cosmetics You Bought? A Trip Down Memory Lane

    The first tint you bought as a student, the lipstick you secretly used from your mom’s vanity… Does everyone remember their first cosmetics?

    Poll

    My first cosmetics

    Pick one to see the results

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  8. Tips

    Why K-drama actors’ skin looks so even on screen

    Great skincare helps, but a lot of it is production craft: Soft, diffused lighting that fills in shadows Thin, dewy base that reflects light instead of looking flat Colour grading in post-production Retouching in some pr

    Poll

    Which K-drama makeup look would you copy?

    Pick one to see the results

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  9. Tips

    10 Common Korean Beauty Terms to Learn Before Shopping in Korea

    Tap the speaker to hear the pronunciation.

    Poll

    Which one do you want to learn first?

    Pick one to see the results

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  10. Tips

    8 Korean beauty words you'll hear everywhere

    Tap the speaker to hear each word.

    Poll

    Which do you like best?

    Pick one to see the results

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  11. Chat

    Which Korean beauty culture is hardest to explain to foreign friends?

    Some things feel completely natural to us, but foreign friends find them surprising. What was the hardest thing for you to explain?

    Poll

    Hardest to explain

    Pick one to see the results

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  12. Chat

    How Is Makeup in Korean Dramas Different from Japanese Makeup?

    Makeup for actresses in Korean dramas puts “skin in the spotlight.” A dewy base, straight and slightly thicker brows, and gradient lips are the staples.

    Poll

    Which look would you like to try?

    Pick one to see the results

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  13. Places & experiencesTips

    Enjoy Myeongdong, where K-beauty and K-pop meet

    Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t

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  14. Tips

    2023 Seoul Hallyu Travel Guide “Person:able Seoul”

    When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug

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  15. Tips

    A Special Seoul Trip into K-Content Soul Spots

    Seoul is a city where nature and downtown, day and night, reveal different charms and leave happy memories. It is also where K-content began. Seoul, a city with a wide range of pleasures like an OTT channel, is especiall

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  16. Tips

    Bukchon Hunters’ Curated Souvenir Shopping Playlist

    Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only after meeting the small shops filled with Bukchon’s own craftsmanship, taste, and stories can you

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  17. Tips

    Bukchon Hunters Local Experience Playlist

    Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only when you visit the small shops filled with Bukchon’s own handiwork, tastes, and stories do you see

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  18. Tips

    K-Content Emotion Travel Begins at the Soul Spot Travel Information Center

    In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve

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  19. Tips

    Bukchon Hunters Gourmet Outing Playlist

    Bukchon is a neighborhood where the atmosphere of old alleys coexists with the individuality of small business owners. Only when you meet the small shops filled with Bukchon’s own craft, tastes, and stories do you see th

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  20. Tips

    Lotte World Tower, HUNTR/X’s Soul Spot

    The piece begins with a line that calls HUNTR/X’s “Golden” to mind, then shifts right into the story of Lotte World Tower, the building that inspired HUNTR/X’s home. After a packed tour schedule, HUNTR/X returns to a hom

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