Which Korean beauty culture is hardest to explain to foreign friends?
Some things feel completely natural to us, but foreign friends find them surprising. What was the hardest thing for you to explain?
Poll
Hardest to explain
- Wearing sunscreen every day, even indoors
- Men using BB cream and tone-up products
- Going to dermatology clinics as casually as hair salons
- Shopping around sale periods
- The jjimjilbang body-scrubbing culture
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I think the hardest thing to explain would be the atmosphere of “going to dermatology clinics as casually as hair salons.” In Korea, they’re seen as a fairly familiar option not only when you have skin concerns, but also for pre-event treatments or consultations about minor cosmetic procedures. A foreign friend might first respond, “Aren’t dermatology clinics only for when you’re sick?”
That said, generalizing that “everyone gets treatments regularly” could lead to misunderstandings, so it would be more accurate to describe it as a culture where there’s a wide range of options and they feel accessible. Jjimjilbang body scrubbing is also a strong contender, but showing it once might be faster than explaining it. 😅