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Dongdaemun Shopping Town
Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon
0 0Musinsa Terrace Seongsu
Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra
0 0Dongmyo Flea Market
Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa
0 0Celebrity beauty brands: do you still buy them?
Every few weeks there is another famous name on a lipstick. Launch roundups this summer were full of celebrity lines, fashion-house collaborations and founder spin-offs, and K-pop idols keep fronting Korean brands as amb
Poll
Does a celebrity or idol name make you more likely to buy a beauty product?
Pick one to see the results
0 0MUSINSA Store Seongsu at Daelim Warehouse
MUSINSA Store Seongsu @ Daelim Warehouse is MUSINSA’s third offline space, after MUSINSA Store Daegu and MUSINSA Store Hongdae. Keeping the original silhouette of Daelim Warehouse, a Seongsu landmark for roughly 50 years
0 0MUSINSA STANDARD Hongdae
Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends
0 0Galleria Department Store Luxury Hall
Galleria Department Store Luxury Hall is a luxury department store located in the center of Apgujeong Rodeo Street, the fashion district, and the Gallery Street in Cheongdam-dong. It is divided into EAST and WEST accordi
0 0Sinsa-dong Garosu-gil
Garosu-gil has been one of the hottest neighborhoods in Seoul in recent years. Ten or twenty years ago, it was once packed with galleries, and at another time it was full of designer shops. There was also a period when f
0 0First beauty shopping day in Seoul: Myeongdong, Seongsu or Hongdae?
Each Seoul neighbourhood has a very different feel for beauty shopping. Here's roughly what travel forums keep saying: Myeongdong: road shops and big stores packed together, so it's great for comparing a lot in one go. I
Poll
Your first beauty shopping stop in Seoul?
Pick one to see the results
0 0Shinsegae Department Store Gangnam Branch
Shinsegae Department Store Gangnam Branch is modeled after a European style. The atrium on the first floor, open all the way to the ceiling, provides a comfortable shopping environment with a luxurious, modern European-s
0 0Gentle Monster Sinsa Flagship Store
Gentle Monster is a Korean eyewear brand that has attracted attention through collaborations with popular Hallyu stars. Located on Garosu-gil in Sinsa-dong, the Gentle Monster Sinsa Flagship Store catches the eye with it
0 0Where does most of your Korea trip budget actually go?
Budget threads for Korea tend to follow a pattern: people plan carefully for flights and hotels, then get surprised by where the rest of the money went. The usual suspects, from what travellers share Accommodation: the b
Poll
What took the biggest share of your Korea trip budget?
Pick one to see the results
0 0IFC Mall
IFC Mall is a large shopping mall spanning Basement Levels 1 to 3 of the Yeouido International Finance Center (IFC), where you can find global fashion brands all in one place, including clothing, cosmetics, and accessori
0 0Hyundai Department Store Trade Center Branch
Connected to COEX Mall in Samseong-dong, Hyundai Department Store Trade Center Branch follows a sleek, urban concept and offers a wide variety of well-known Korean brands and overseas luxury brands. Overseas fashion bran
0 0COEX Mall
COEX Mall is Asia’s largest underground shopping complex, with more than 260 stores. Like a giant gift box, it offers a wide range of things to enjoy and experience. It houses Megabox, the country’s largest movie theater
0 0Boontheshop Cheongdam
Opened in 2004 as Korea’s first luxury multi-store, Boontheshop Cheongdam was upgraded and redesigned by architect Peter Marino in 2014. Boontheshop Cheongdam is an iconic space in the Cheongdam area and a global fashion
0 0Hyundai Department Store Main Branch
Located in Apgujeong-dong, the center of fashion, Hyundai Department Store Main Branch is a shopping space made up of Korea’s top luxury brands. It brings together products from popular premium brands such as Mulberry, D
0 0Dongdaemun General Market
Opened in 1970, Dongdaemun General Market has shared the joys and sorrows of Dongdaemun Market for more than 40 years. It is a large specialty market selling fabric for clothing, clothing notions, accessories, and some b
0 0Why new Korean brands pop up on Qoo10 every week: Mega Debut
Open Qoo10 Japan lately and you will see a lot of Korean brands you have never heard of. Much of that comes from Mega Debut, a launch programme for brands entering Japan. FASHIONSNAP reported its first-year results. Year
0 0I'PARK Mall
I'PARK Mall is Korea’s first mixed-use shopping mall, located in Yongsan, a mecca for shopping. It is fully equipped with shopping, cultural, and dining facilities. Because you can buy quality products at reasonable pric
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