MUSINSA STANDARD Hongdae

Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends in basic wear popular in Seoul, spans a total area of 850㎡ (about 250 pyeong) from B1 to 2F so more customers can meet MUSINSA STANDARD in person and try it on offline. The 1F presents key seasonal products from MUSINSA STANDARD, while B1 is planned as a space for men’s items and 2F as a space for women’s items. There is also a ‘Live Fitting Room’ experience space where visitors can try on items and even take photos themselves.

Visitor Information

• Phone: 02-6358-7199

• Website: View website

• Website language: Korean

• Hours: Daily 11:00–22:00

• Must know: MUSINSA STANDARD Hongdae has drawn great attention, with over 1 million visitors in its first year after opening, and was recognized for its innovative spatial design by winning the ‘2022 ICONIC AWARDS’ hosted by the German Design Council.

• Admission: Free

• Address: B2-2F, 144 Yanghwa-ro, Mapo-gu, Seoul 04050

• Transportation: Subway Line 2 / Airport Railroad / Gyeongui-Jungang Line, Hongik Univ. Station Exit 9, 93 m

Source: 무신사 스탠다드 홍대

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