Celebrity beauty brands: do you still buy them?
Every few weeks there is another famous name on a lipstick. Launch roundups this summer were full of celebrity lines, fashion-house collaborations and founder spin-offs, and K-pop idols keep fronting Korean brands as ambassadors.
On beauty forums the mood is mixed:
- Some people love the fan connection and the packaging
- Many say they wait for independent reviews, because a famous face tells you nothing about the formula
- Others only care about price and shade range, whoever is on the box
We are curious where this community lands.
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Does a celebrity or idol name make you more likely to buy a beauty product?
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Which celebrity or idol beauty launch actually impressed you, and which one felt like pure merch?
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