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  1. Transport, SIM & paymentsNews

    Seoul's Climate Card for visitors: short passes stay, the 30-day one goes

    Seoul is reshuffling its unlimited transit cards this autumn, and a lot of travellers have asked whether the tourist version is affected. According to the Seoul city site, the short-term passes remain. Short-term pass pr

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  2. ShoppingTips

    The Hyundai Seoul

    The Hyundai Seoul is the largest shopping mall in Seoul, covering an area the size of 13 soccer fields. Built in 2021, this mall offers shoppers a spacious and diverse shopping experience, along with excellent rest areas

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  3. ShoppingTips

    Dongdaemun Shopping Town

    Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon

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  4. Places & experiencesTips

    AMOREPACIFIC / K-Beauty Makeup Class

    (SEOUL HALLYU ACTIVITIES PROGRAM) (What kind of Hallyu fan are you?) (K-POP DANCE / K-FOOD / K-KIMCHI / K-BEAUTY) (K-ENT / K-COCKTAIL / K-POP TV SHOW / K-CRAFTS) (SEOUL HALLYU ACTIVITIES PROGRAM X Amore Pacific) Today's

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  5. ShoppingTips

    Seoul Yangnyeong Market

    Seoul Yangnyeong Market is Korea’s largest comprehensive Korean medicine complex, with more than 800 herbal medicine-related shops. All kinds of medicinal ingredients from across the country gather here. Seoul Yangnyeong

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  6. ShoppingTips

    Shopping in Myeong-dong

    Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department

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  7. Places & experiencesPoll

    First beauty shopping day in Seoul: Myeongdong, Seongsu or Hongdae?

    Each Seoul neighbourhood has a very different feel for beauty shopping. Here's roughly what travel forums keep saying: Myeongdong: road shops and big stores packed together, so it's great for comparing a lot in one go. I

    Poll

    Your first beauty shopping stop in Seoul?

    Pick one to see the results

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  8. Plans & itinerariesPoll

    How many days does a first trip to Seoul need? Vote

    From Latin America or Spain, getting to Korea means long flights and often layovers. So on travel forums the big question is: how many days are worth it for a first trip? The positions you see most: Under a week: only if

    Poll

    For a first trip to Seoul from your country, how many days is ideal?

    Pick one to see the results

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  9. ShoppingTips

    Ssamzigil

    Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. Ssamzigil is a shopping mall with traditional and modern crafts, and a compl

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  10. ShoppingTips

    Yeonmujang-gil in Seongsu-dong | A Trendy Culture Street

    Yeonmujang-gil in Seongsu-dong is a culture street in Seongdong-gu, Seoul, where the legacy of its industrial era, when shoe factories once stood close together, now meets a contemporary urban mood. The name “Yeonmujang”

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  11. Food & cafésChat

    Chasing viral Seoul food: worth the queue or a waste of trip time?

    Every few months a new dessert or snack goes viral from Seoul, and travel threads fill up with the same debate: is it worth planning a day around it? The case for chasing it It is part of the fun of being in Seoul while

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  12. Korean & cultureTips

    2023 Seoul Hallyu Travel Guide “Person:able Seoul”

    When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug

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  13. Plans & itinerariesNews

    76.8% of Japanese visitors go to Seoul. Will "30 Small Cities" change that?

    The Japan Association of Travel Agents (JATA) and the Korea Tourism Organization announced a joint plan to ease Seoul's pull on Japanese travellers. Key points from Travel Voice: Where things stand 76.8% of Japanese visi

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  14. Plans & itinerariesQuestion

    Seoul and Busan in one trip: how many days would you give each?

    “Is Busan worth adding?” is one of the most common planning questions for a first Korea trip, followed straight away by how to split the days. What people usually weigh Travel time: the KTX makes it a comfortable train r

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  15. ShoppingTips

    Amore Flagship Store (Seongsu)

    Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space. The area

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  16. Transport, SIM & paymentsChat

    Seoul after midnight: what's actually open once the subway stops?

    Seoul has a reputation as a city that never sleeps, but travellers often get caught out when the subway stops running around midnight. So what is really open late, and how do people get home? What people usually find ope

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  17. Places & experiencesTips

    Seoul beauty pop-ups: a checklist so you don't show up for nothing

    Brand pop-up stores in Seongsu, Hannam or The Hyundai Seoul often run for a few days, a few weeks at most. That's why travellers so often post "it had already closed" or "the line was too long, I gave up." Here are the t

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  18. ShoppingTips

    Sinsa-dong Garosu-gil

    Garosu-gil has been one of the hottest neighborhoods in Seoul in recent years. Ten or twenty years ago, it was once packed with galleries, and at another time it was full of designer shops. There was also a period when f

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  19. Plans & itinerariesPoll

    Autumn and winter in Korea: which kind of festival would you plan around?

    From late autumn into winter, a lot of travellers start building trips around seasonal events rather than sights. The ones that come up again and again in travel threads: Lantern displays along Seoul's Cheonggyecheon str

    Poll

    Which seasonal event would you build a Korea trip around?

    Pick one to see the results

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  20. ShoppingTips

    Itaewon Street

    Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo

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