Community
Skin, K-beauty, Korea trips and the beauty industry — ask and share
Why new Korean brands pop up on Qoo10 every week: Mega Debut
Open Qoo10 Japan lately and you will see a lot of Korean brands you have never heard of. Much of that comes from Mega Debut, a launch programme for brands entering Japan. FASHIONSNAP reported its first-year results. Year
0 0How big is Qoo10's Mega Wari? Reading the first published numbers
For K-beauty fans in Japan, Qoo10's "Mega Wari" sale feels like a festival that comes four times a year. In March 2025, operator eBay Japan published results for the first time (reported by Nihon Net Keizai Shimbun). Fig
0 0Next Mega Wari: what's going in your cart?
When Mega Wari gets close, Japanese social media fills up with "cart reveals" and restock lists. The patterns people mention most: Lots of shoppers stock up on skincare they finish regularly At the change of seasons, sun
Poll
What do you most want to buy in the next Mega Wari?
Pick one to see the results
0 0Japan Qoo10 Mega-Wari Preparation Checklist
One of the periods when K-beauty sales see a major surge in Japan is the Qoo10 Mega-Wari sale. Many brands start preparing at least one or two months in advance.
Poll
Best-performing categories in Japan
Pick one to see the results
0 1Have you noticed more "Japan-only" products from Korean brands?
Lately there are more shades, sets and even formulas from Korean brands that are only sold in Japan. Among beauty fans, it is a topic that splits people between "great" and "mixed feelings". Reasons often given for Japan
0 0Same K-beauty product: buy it in Japan or in Korea?
One question keeps coming up among Japanese K-beauty fans: is it cheaper to buy in Korea? The honest answer is "it depends", and opinions split. Why Korea is often said to be better value In-store sales and bonus sets at
0 0@cosme's H1 2026 awards: the word Japan and Korea share is PDRN
istyle, the company behind Japan's @cosme review site, published a column comparing its first-half 2026 Best Cosmetics winners across Japan, Korea, Hong Kong and Taiwan. Here is what stands out for K-beauty fans. Skincar
0 0Entering Japan: Qoo10 first, or Rakuten and Amazon? Considering channel order
This is a question that often comes up among teams preparing to expand online into Japan. Each channel has a different customer base and operating model, so rather than looking for one right answer, it’s important to fin
Poll
Our brand’s first channel in Japan
Pick one to see the results
0 1K-beauty exports hit a record — where is the growth coming from?
Korean cosmetics exports reached a record of roughly USD 10 billion in 2024, according to Korean government announcements. The mix has shifted a lot over the past few years. China is still a major market but no longer th
Poll
Which market is your team focusing on next?
Pick one to see the results
0 3