How big is Qoo10's Mega Wari? Reading the first published numbers
For K-beauty fans in Japan, Qoo10's "Mega Wari" sale feels like a festival that comes four times a year. In March 2025, operator eBay Japan published results for the first time (reported by Nihon Net Keizai Shimbun).
Figures for the late February to March 2025 Mega Wari
- Transaction value: ¥49 billion (up 25% year on year)
- First-day visitors: 6 million
- Purchases during the event: 3.5 million
- First-day live shopping: 73,000 orders worth ¥420 million
Where the platform stands
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A Bain & Company study named Qoo10 Japan's number one beauty e-commerce site.
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Over 25 million members, with 73% of transactions in beauty.
The same article set a goal of growing large companies out of K-beauty. The numbers show Mega Wari is not just a sale but the main doorway Korean brands use to enter Japan.
Do you shop every Mega Wari, or only when something is on your list?
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