Have you noticed more "Japan-only" products from Korean brands?
Lately there are more shades, sets and even formulas from Korean brands that are only sold in Japan. Among beauty fans, it is a topic that splits people between "great" and "mixed feelings".
Reasons often given for Japan exclusives
- To match Japanese preferences in shade and texture
- Sets timed to Qoo10 Mega Wari or variety-store launches
- Packaging and size changes to fit Japanese drugstore and variety-shop shelves
The "great" camp
- More foundation shades that suit Japanese skin tones
- Clear Japanese instructions, so it feels safer to buy
- You get something special without travelling
The "mixed feelings" camp
- They want the original version that went viral in Korea
- They wonder whether the same name means the same formula
- They went to buy it in Korea and it was not sold there
Some people compare the full ingredient lists of the Japanese and Korean versions before buying.
Do you go out of your way for Japan-only K-beauty products?
0
No comments yet. Be the first.