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Skin, K-beauty, Korea trips and the beauty industry — ask and share
La cosmética coreana ya mueve US$92 millones en Latinoamérica
A NielsenIQ report (K-Beauty Goes Global), covered by Forbes Argentina in September 2026, puts numbers on what many of us had already noticed on social media: Korean cosmetics exports to Argentina, Brazil and Mexico grew
0 0Why Korean cosmetic ads can no longer say "exosome", "microneedle" or "clinic only"
Korea's MFDS revised its cosmetics labeling and advertising guideline in January 2025, and a lot of trendy wording landed on the banned list. Has your team updated its product pages yet? Newly banned examples Wording tha
0 0Forgot your skincare on a Korea trip? What a convenience store can cover
Arriving at the hotel to find your cleanser or moisturiser still at home is really common. Good news: Korea has convenience stores on almost every corner, and many basics can be picked up on the spot. Often found in conv
0 0Sulwhasoo Flagship Store
The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwha
0 0K-pop fan trip: besides concerts, what's the one thing you always do in Seoul?
Lots of K-pop fans come to Korea for concerts or music show recordings. But on travel forums, what else they always do in Seoul varies a lot. The ones that come up most: Visiting agency buildings or official merch shops:
0 0K-beauty now leads EU imports, and the compliance bill arrives in August
According to a market-analysis newsletter, Korean cosmetics now hold 21.7% of EU imports, ahead of the US at 19.7%. At the same time, a wave of regulation lands all at once. Three regimes taking effect between July and A
0 0Tourists spent 1 trillion won at Olive Young in 11 months — how shopping changed
CJ Olive Young announced in December 2025 that foreign visitors' purchases from January to November 2025 passed 1 trillion won, 26 times the full-year figure for 2022. Notable figures: Foreign customers' share of offline
0 0Amore Flagship Store (Seongsu)
Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space. The area
0 0Where to go after Myeongdong? A guide to walking Hannam-dong
Hannam-dong is one of the areas the Korea Tourism Organization is promoting to Japanese travellers alongside Seongsu. Unlike busy Myeongdong, it is known as a calmer, more grown-up shopping neighbourhood. What kind of ar
0 0Buying cosmetics in Korea: airport duty free or Olive Young?
On the last day of a Korea trip, a lot of travellers wonder whether they can just pick up anything they missed at Olive Young in airport duty free. Here is how people usually compare the two. Olive Young and other city s
0 0Taking a box of Korean skincare home: carry-on, checked bags and customs
Shopping was fun; packing is where it gets real: how do you get all these bottles home? The questions people ask most (always check your airline's and your customs authority's latest rules). Carry-on Liquids, creams and
0 0Popular Daiso beauty items sold out? What travellers can do
As Daiso cosmetics have taken off, one complaint keeps coming up among travellers: "It was sold out when I got there." A recent Korean report also noted that popular items sell out often and shoppers use the pickup app s
0 0A same-day Seoul trip: yes or no? Tell us if you've done it
Posts about day-tripping to Seoul from Japan are showing up on social media: fly in on a morning flight, fly home at night. Here is what people usually say about whether it is worth it. The "yes" camp No hotel costs With
0 0A 5,000-won Daiso serum vs a department-store serum: are the ingredients enough?
A recent Korean report describes the Myeongdong Daiso skincare aisle packed not only with tourists but also with men who didn't used to shop for skincare. Prices sit around 1,000–5,000 won, and products made with pharma
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