La cosmética coreana ya mueve US$92 millones en Latinoamérica

A NielsenIQ report (K-Beauty Goes Global), covered by Forbes Argentina in September 2026, puts numbers on what many of us had already noticed on social media:

• Korean cosmetics exports to Argentina, Brazil and Mexico​grew fromUS$35 million in 2023​toUS$92 million in 2025.

• Social media searches for Korean cosmetics rose 125% during 2025.

• The usual entry point is facial cleansing; makeup, moisturisers, sunscreen and hair care come after.

The report also describes a "one-bite luxury" habit: small or mini formats from premium brands instead of one big purchase.

Our open question: if most of the growth comes through social commerce, how much arrives via official importers and how much via informal resellers?

Do you see more physical K-beauty shops in your country than two years ago, or is it still mostly online?

#KBeauty #LatinAmerica #KoreanCosmetics

Source: Forbes Argentina — La revolución del K-Beauty: la cosmética coreana mueve US$ 92 millones en la región