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Skin, K-beauty, Korea trips and the beauty industry — ask and share
K-drama and K-pop filming spots: which ones beat your expectations?
Plenty of people plan a Korea trip around places from K-dramas or K-pop music videos. But read travel forums and the reactions are pretty mixed. What comes up again and again: "Smaller than on screen": it looked huge in
0 0Gentle Monster Sinsa Flagship Store
Gentle Monster is a Korean eyewear brand that has attracted attention through collaborations with popular Hallyu stars. Located on Garosu-gil in Sinsa-dong, the Gentle Monster Sinsa Flagship Store catches the eye with it
0 0How did K-beauty first get you? Tell us your origin story
Everyone who ends up on a K-beauty forum has a first moment. For some it was a sheet mask from a friend's trip, for others a K-drama close-up or a video about double cleansing at 2 a.m. The origin stories people share mo
0 0K-pop fans travelling to Korea: concert first or beauty shopping?
For many people from Latin America and Spain, the first trip to Korea is about music or K-dramas, and cosmetics sneak in almost by accident. Travel communities keep hitting the same dilemma: the budget doesn't stretch to
0 0Itaewon Street
Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo
0 0Shinsegae Department Store Gangnam Branch
Shinsegae Department Store Gangnam Branch is modeled after a European style. The atrium on the first floor, open all the way to the ceiling, provides a comfortable shopping environment with a luxurious, modern European-s
0 0Why the Korean 'no-makeup makeup' look stays so popular in Chinese-speaking circles
The no-makeup makeup look, where you're wearing makeup but it doesn't show, is a perennial favourite on Chinese-language beauty platforms. Reasons people give: What people like Fits work and school without looking out of
0 0K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve
0 0Lotte World Tower & Lotte World Mall
Lotte World Mall is a shopping and tourism destination where you can enjoy the latest fashion trends and a refined lifestyle. It is home to Lotte Avenuel, Korea’s largest luxury department store. One-stop shopping and cu
0 0Namsan Seoul Tower, Saja Boys’ Soul Spot
The story opens by recalling Saja Boys’ “Your Idol” stage and noting why Namsan Seoul Tower is viewed as the inspiration for the scene’s climactic moment. As the final sequence builds toward the climax of K-Pop Demon Hun
0 0A Special Seoul Trip into K-Content Soul Spots
Seoul is a city where nature and downtown, day and night, reveal different charms and leave happy memories. It is also where K-content began. Seoul, a city with a wide range of pleasures like an OTT channel, is especiall
0 0How Is Makeup in Korean Dramas Different from Japanese Makeup?
Makeup for actresses in Korean dramas puts “skin in the spotlight.” A dewy base, straight and slightly thicker brows, and gradient lips are the staples.
Poll
Which look would you like to try?
Pick one to see the results
0 1Seoul Through the Lens of Hollywood Stars
The second installment of the sci-fi series Dune, Dune: Part Two, recently premiered in Korea and quickly became a major hit. With the film’s release, the Dune cast also came to Korea and drew considerable attention. Tim
0 010 Korean beauty words you’ll hear everywhere (with pronunciation)
Tap the speaker to hear each one. Save this for your next trip or K-drama binge.
Poll
Which one will you use first?
Pick one to see the results
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