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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Panthenol and madecassoside: the quiet workhorses in K-beauty "repair" creams
Look at the back of many Korean "repair," "cica" or "barrier" creams and two names show up again and again: panthenol and madecassoside. They're less flashy than PDRN, but they're everywhere for a reason. Panthenol (pro-
0 0Planning next year's launches: which ingredient family is R&D watching most?
Put together what gets discussed at supplier meetings and trade shows and a few trends stand out. So for anyone planning next year's launches: which family are you betting on most? Families that come up often DNA and nuc
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Which ingredient family are you most excited about for next year's launches?
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0 0Myth check: "natural" and "plant-based" don't automatically mean gentle
K-beauty is full of plant extracts, and labels love words like "natural" or "clean." It's easy to assume that means kinder to sensitive skin. That isn't always true. Why plant-based can still irritate Many plant extracts
0 0Morning or night? Where the common actives usually go in a routine
One of the most frequent routine-order questions: which actives belong in the morning and which at night? There isn't one law, but most skincare guides land on a similar map. Usually morning Antioxidants like vitamin C:
0 0For Dry Skin in Fall: How to Choose Korea’s Go-To “Barrier Moisturizing Cream”
In Korea, “moisturizing barrier creams” sell well in fall and winter. The key ingredients are ceramides, panthenol, and hyaluronic acid. If you don’t like a sticky feel, the go-to approach is two layers: “gel cream + a t
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What type of fall moisturizer do you prefer?
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0 1Current skincare keywords: what’s making the biggest impact in the industry?
I’ve rounded up the keywords I often see in stores and online. I’m curious which trends you’re actually noticing in your work. PDRN·salmon — expanding to pads, serums, and sunscreens Gentle·barrier — ceramides, panthenol
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Which keywords will last through next year?
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