Community
Skin, K-beauty, Korea trips and the beauty industry — ask and share
Bukchon Hunters Local Experience Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only when you visit the small shops filled with Bukchon’s own handiwork, tastes, and stories do you see
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
0 0Olive Young Myeong-dong Flagship
This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b
0 0Sulwhasoo Flagship Store
The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwha
0 0MUSINSA STANDARD Hongdae
Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends
0 0Musinsa Terrace Seongsu
Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra
0 0Seongsu Kuoca | A Fresh Handmade Skincare Experience
Kuoca draws its name from the Italian word for chef, cuoca, and reflects the idea of conveying refined flavors with a chef’s sincerity, much like fine dining, to delight all five senses. Instead of mass-produced goods, t
0 0The Hyundai Seoul
The Hyundai Seoul is the largest shopping mall in Seoul, covering an area the size of 13 soccer fields. Built in 2021, this mall offers shoppers a spacious and diverse shopping experience, along with excellent rest areas
0 0MUSINSA Store Seongsu at Daelim Warehouse
MUSINSA Store Seongsu @ Daelim Warehouse is MUSINSA’s third offline space, after MUSINSA Store Daegu and MUSINSA Store Hongdae. Keeping the original silhouette of Daelim Warehouse, a Seongsu landmark for roughly 50 years
0 0IFC Mall
IFC Mall is a large shopping mall spanning Basement Levels 1 to 3 of the Yeouido International Finance Center (IFC), where you can find global fashion brands all in one place, including clothing, cosmetics, and accessori
0 0Gentle Monster Sinsa Flagship Store
Gentle Monster is a Korean eyewear brand that has attracted attention through collaborations with popular Hallyu stars. Located on Garosu-gil in Sinsa-dong, the Gentle Monster Sinsa Flagship Store catches the eye with it
0 0espoir / K-Beauty Makeup Class
Radiant makeup of Korean actors and K-pop idols. Learn the secrets with espoir. From touch-ups by a professional makeup artist, to 'Powder and Play,' where you can create your own powder to suit your skin tone and makeup
0 0COEX Mall
COEX Mall is Asia’s largest underground shopping complex, with more than 260 stores. Like a giant gift box, it offers a wide range of things to enjoy and experience. It houses Megabox, the country’s largest movie theater
0 0Seongsu-dong Food and Photo Spots Guide, Seoul Must-Visit
Seongsu-dong is a favorite for independent travelers in Korea. With hidden eateries, stylish cafes, and distinctive local shops, it is one of the best areas for a Seoul city walk. Here is a one-day Seongsu-dong itinerary
0 0Monami Store Seongsu: DIY Stationery and Ink Lab in Seongsu-dong
Monami FACTORY, which first opened in Seongsu-dong in 1963, has now been transformed into Monami Store Seongsu. Here, you can get hands-on with Monami products and enjoy a more personal experience by making your own DIY
0 0Seoul Yangnyeong Market
Seoul Yangnyeong Market is Korea’s largest comprehensive Korean medicine complex, with more than 800 herbal medicine-related shops. All kinds of medicinal ingredients from across the country gather here. Seoul Yangnyeong
0 0AMOREPACIFIC / K-Beauty Makeup Class
(SEOUL HALLYU ACTIVITIES PROGRAM) (What kind of Hallyu fan are you?) (K-POP DANCE / K-FOOD / K-KIMCHI / K-BEAUTY) (K-ENT / K-COCKTAIL / K-POP TV SHOW / K-CRAFTS) (SEOUL HALLYU ACTIVITIES PROGRAM X Amore Pacific) Today's
0 0K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve
0 0Namsan Seoul Tower, Saja Boys’ Soul Spot
The story opens by recalling Saja Boys’ “Your Idol” stage and noting why Namsan Seoul Tower is viewed as the inspiration for the scene’s climactic moment. As the final sequence builds toward the climax of K-Pop Demon Hun
0 0Enjoy Myeongdong, where K-beauty and K-pop meet
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t
0 0