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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Why Korean cosmetic ads can no longer say "exosome", "microneedle" or "clinic only"
Korea's MFDS revised its cosmetics labeling and advertising guideline in January 2025, and a lot of trendy wording landed on the banned list. Has your team updated its product pages yet? Newly banned examples Wording tha
0 0Before-and-after photos in cosmetic ads: how far is okay?
Before-and-after photos are among the most powerful assets in cosmetic advertising. That also makes them easy to get wrong, so marketers ask about them constantly. Common concerns Same conditions? Different lighting, ang
0 0K-beauty now leads EU imports, and the compliance bill arrives in August
According to a market-analysis newsletter, Korean cosmetics now hold 21.7% of EU imports, ahead of the US at 19.7%. At the same time, a wave of regulation lands all at once. Three regimes taking effect between July and A
0 0Before you put "clinically tested" on a product page, check these
Plenty of brands put a "clinically tested" badge at the top of their product pages. The shared view in the industry is that how you say it matters more than whether you say it. Checklist before using it What was tested:
0 0EU microplastics rules: rinse-off products have until October 2027
The EU's microplastics restriction (Regulation 2023/2055), adopted in 2023, gives cosmetics different sell-by deadlines depending on product type. If you export to Europe, now is the time to plan reformulation backwards
0 0Korea now requires a "virtual person" label on ads with AI-generated models
AI-generated models are all over beauty ads. Korea's Fair Trade Commission revised its endorsement guidelines, and from June 1, 2026 ads featuring them must be labeled. Key points Ads with AI-made people must clearly say
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