Before you put "clinically tested" on a product page, check these
Plenty of brands put a "clinically tested"badge at the top of their product pages. The shared view in the industry is thathow you say it matters more than whether you say it.
Checklist before using it
- What was tested: name the endpoints, such as hydration, irritation or feel. "Tested" on its own can read as if every benefit was proven.
- Finished product or raw material: do not present raw-material data as a finished-product result
- Conditions: state test length, number of participants and the lab close to the result
- Numbers: with "X% improvement", also say what it is compared to (e.g. before use)
- Scope: even with results, wording beyond cosmetics, like treat or regenerate, is still off-limits
- Records: keep the supporting data ready to pull out for every claim
Common mistakes
- Merging several test results into one sentence so it sounds inflated
- Conditions dropping out of translated listings on overseas marketplaces
How does your team lay out test results on product pages? Share good examples if you have them.
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