Community
Skin, K-beauty, Korea trips and the beauty industry — ask and share
Amazon now takes 〜44% of US K-beauty spending and wants to be where you discover it
BeautyMatter took a close look at Amazon's K-beauty play. The gist: Amazon is moving from "where you buy it cheap" to "where you discover it." Numbers in the piece 1,200+ K-beauty brands and 20,000 products on Amazon Abo
0 0Amazon Prime Day: Medicube out-searched the iPad, K-beauty sets records
At Amazon Prime Day (June 23–26), K-beauty set new records again. Highlights APR's Medicube was No. 1 in overall Amazon US search terms, ahead of iPad, Lego and AirPods. Its Zero Pore Pad topped beauty for a second strai
0 0Launching K-beauty in the US: which channel would you open first?
In every US-expansion conversation the first question ends up being "where do we sell first?" Each option has clear trade-offs. Commonly cited pros and cons Amazon: search demand already exists, but price competition and
Poll
Which US channel would you open first?
Pick one to see the results
0 0Olive Young opens its first US store in Pasadena: what it means for brands
CJ Olive Young opened its first brick-and-mortar US store in Pasadena, California, on May 29. Key facts 58 W Colorado Blvd, about 8,647 sq ft Roughly 400 brands and 5,000 SKUs across skincare, makeup, hair and wellness A
0 0Selling K-beauty on TikTok Shop vs Amazon: what teams are learning
Many Korean brands now run both. They behave very differently:
Poll
Your best-performing US channel so far?
Pick one to see the results
0 3China fell from 19.6% to 14.4% of K-beauty exports. Time to pull back?
If there's one number export teams stared at in the H1 data, it's this: China's share dropped from 19.6% to 14.4%. Exports there fell 6.6% to $1.01B. China once took close to half of Korea's cosmetics exports, so opinion
0 0Entering Japan: Qoo10 first, or Rakuten and Amazon? Considering channel order
This is a question that often comes up among teams preparing to expand online into Japan. Each channel has a different customer base and operating model, so rather than looking for one right answer, it’s important to fin
Poll
Our brand’s first channel in Japan
Pick one to see the results
0 1K-beauty exports hit a record — where is the growth coming from?
Korean cosmetics exports reached a record of roughly USD 10 billion in 2024, according to Korean government announcements. The mix has shifted a lot over the past few years. China is still a major market but no longer th
Poll
Which market is your team focusing on next?
Pick one to see the results
0 32023 Seoul Hallyu Travel Guide “Person:able Seoul”
When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug
0 0