Amazon Prime Day: Medicube out-searched the iPad, K-beauty sets records
At Amazon Prime Day (June 23–26), K-beauty set new records again.
Highlights
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APR's Medicube was No. 1 in overall Amazon US search terms, ahead of iPad, Lego and AirPods. Its Zero Pore Pad topped beauty for a second straight year.
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Amorepacific had its best Prime Day ever: US +20%, Europe +22%. It joined Prime Day in Europe for the first time (UK, Spain, Italy).
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Laneige lip products led the lip balm category; COSRX's Snail Mucin essence ranked 26th in all of beauty
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US sales: Illiyoon +197%, Aestura +128%, Neopharm +126%, Zero To Seven +40%
Two takeaways: it wasn't only the giantswinning, and the stage is widening toAmazon Europe.
Is deeper discounting at big events good for a brand long term, or does it just erode price perception? Would love to hear from people who've run these.
Source: Seoul Economic Daily — K-Beauty Sweeps Amazon Prime Day With Top Searches, Record Sales
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