Olive Young opens its first US store in Pasadena: what it means for brands
CJ Olive Young opened its first brick-and-mortar US store in Pasadena, California, on May 29.
Key facts
- 58 W Colorado Blvd, about 8,647 sq ft
- Roughly 400 brands and 5,000 SKUs across skincare, makeup, hair and wellness
- A US-only online store (us.oliveyoung.com) launched the same day
- Free skin and scalp analysis, plus a space for guided skincare lessons
- Korean labels like Anua, rom&nd and MEDIHEAL sit next to global names such as CeraVe and Lancôme
Notably it's not a K-beauty boutique but the Korean health-and-beauty store format transplanted to the US. For Korean brands that's a new physical channel, but shelf space is limited and shared with global brands.
If you're preparing a US launch: does getting into Olive Young US rank above Amazon or TikTok Shop for you?
Source: Yahoo Finance — OLIVE YOUNG debuts in the U.S. with first store in Pasadena
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