Jongno Jewelry Street / Arcade

Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume. First of all, the most noticeable feature is the wholesale and retail shops along the main road in Jongno 3-ga and 4-ga. This is the new commercial area of Jongno Jewelry Arcade. It is often visited by young people, and many soon-to-be-married couples also come to buy wedding gifts. Jewelry can be purchased at prices about 20 to 40% lower than market prices, making it popular with practical shoppers. Recently, Danseongsa and Piccadilly have also joined the boom of the jewelry street. In particular, Danseongsa has turned floors 3 above ground to 1 below ground out of its 11 floors into a jewelry center, housing about 500 jewelry shops. The number of shops on Jongno Jewelry Street is now estimated at around 3,000. Services and interiors have also been upgraded, so not only couples shopping for wedding gifts but also young people who simply enjoy shopping often visit. It is also popular as a shopping course for foreigners.

Visitor Information

• Phone: 02-120
• Hours: Vary by shop
• Closed: Vary by shop
• Must-know: Jewelry shopping tips Jewelry also has peak and off-peak seasons. Prices tend to be relatively higher in spring around April, when many weddings are held, and in September and October. Avoiding these periods is also a shopping tip. Also, card payments incur fees, so paying in cash can make purchases cheaper.
• Address: 23 Donhwamun-ro, Jongno-gu, Seoul 03139 (Jongno 3-ga)
• Transportation: Subway Line 1 / 3 / 5, Jongno 3-ga Station, Exit 1 / 2 / 9 / 10 / 11

Source:종로 귀금속 거리 / 상가