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  1. ShoppingTips

    Dongdaemun Shopping Town

    Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon

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  2. ShoppingTips

    Shopping in Myeong-dong

    Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department

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  3. ShoppingTips

    Dongmyo Flea Market

    Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa

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  4. ShoppingTips

    Galleria Department Store Luxury Hall

    Galleria Department Store Luxury Hall is a luxury department store located in the center of Apgujeong Rodeo Street, the fashion district, and the Gallery Street in Cheongdam-dong. It is divided into EAST and WEST accordi

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  5. Clinics & treatmentsNews

    Korea passed 2 million foreign patients in 2025 — over 60% for dermatology

    Korea's Ministry of Health and Welfare says about 2.01 million foreign patients came to Korea in 2025, the first time the figure topped 2 million since records began in 2009. Key points: Dermatology: about 1.313 million,

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  6. ShoppingTips

    Itaewon Street

    Itaewon is a place where people of different nationalities and ethnicities gather. You can taste foods from around the world and see an exotic mosque. As U.S. military bases were established in the past, this area develo

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  7. Korean & cultureTips

    A Special Seoul Trip into K-Content Soul Spots

    Seoul is a city where nature and downtown, day and night, reveal different charms and leave happy memories. It is also where K-content began. Seoul, a city with a wide range of pleasures like an OTT channel, is especiall

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  8. ShoppingTips

    Noryangjin Fish Market

    A place where you can meet the sea in the middle of Seoul, far from the coast. Noryangjin Fish Market is located at Noryangjin Station on Subway Lines 1 and 9. Seafood from all over the country gathers here and is transp

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  9. Clinics & treatmentsTips

    How to check if a Korean clinic is registered to treat foreign patients

    When picking a dermatology clinic in Korea, it's easy to go by social media reviews or an agency's say-so. There's one official check you can add: whether the clinic is registered to attract foreign patients. What is it?

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  10. ShoppingTips

    Shinsegae Department Store Gangnam Branch

    Shinsegae Department Store Gangnam Branch is modeled after a European style. The atrium on the first floor, open all the way to the ceiling, provides a comfortable shopping environment with a luxurious, modern European-s

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  11. ShoppingTips

    Jongno Jewelry Street / Arcade

    Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume. First of all, the most noticeable feature is the wholesal

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  12. Korean & cultureTips

    Seoul Through the Lens of Hollywood Stars

    The second installment of the sci-fi series Dune, Dune: Part Two, recently premiered in Korea and quickly became a major hit. With the film’s release, the Dune cast also came to Korea and drew considerable attention. Tim

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  13. ShoppingTips

    Dongdaemun General Market

    Opened in 1970, Dongdaemun General Market has shared the joys and sorrows of Dongdaemun Market for more than 40 years. It is a large specialty market selling fabric for clothing, clothing notions, accessories, and some b

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  14. Korean & cultureTips

    Lotte World Tower, HUNTR/X’s Soul Spot

    The piece begins with a line that calls HUNTR/X’s “Golden” to mind, then shifts right into the story of Lotte World Tower, the building that inspired HUNTR/X’s home. After a packed tour schedule, HUNTR/X returns to a hom

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  15. ShoppingTips

    Lotte Department Store Main Branch

    Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve

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  16. Clinics & treatmentsTips

    Using a booking agency or interpreter for a Korean skin clinic: what to check

    Many foreign travellers book Korean dermatology clinics through agencies or interpreting services. It lowers the language barrier, but travel forums also have stories like "the price changed along the way" or "I didn't k

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  17. ShoppingTips

    Hyundai Department Store Main Branch

    Located in Apgujeong-dong, the center of fashion, Hyundai Department Store Main Branch is a shopping space made up of Korea’s top luxury brands. It brings together products from popular premium brands such as Mulberry, D

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  18. Places & experiencesTips

    Where to go after Myeongdong? A guide to walking Hannam-dong

    Hannam-dong is one of the areas the Korea Tourism Organization is promoting to Japanese travellers alongside Seongsu. Unlike busy Myeongdong, it is known as a calmer, more grown-up shopping neighbourhood. What kind of ar

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  19. ShoppingTips

    Lotte World Tower & Lotte World Mall

    Lotte World Mall is a shopping and tourism destination where you can enjoy the latest fashion trends and a refined lifestyle. It is home to Lotte Avenuel, Korea’s largest luxury department store. One-stop shopping and cu

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  20. Places & experiencesTips

    More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands

    In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag

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