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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Korea just passed a law to make K-beauty the world's No. 1 cosmetics industry
Korea has a new law aimed squarely at beauty. The Act on the Promotion and Support of the Cosmetics Industry was promulgated on September 15, 2026, and the government says a cross-ministry strategy follows this year. Wha
0 0Does drinking collagen actually reach your skin? The debate that won't end
From convenience stores to home shopping channels, collagen drinks and powders are everywhere. So is the "it works vs waste of money" debate. The "it works" side Some studies are cited as showing better skin hydration an
0 0Where do overseas shoppers first discover K-beauty? TikTok vs Instagram
One question always comes up when setting an overseas marketing budget: "Where do people first hear about our brand?" Going by the mood in international beauty communities, each platform seems to play a slightly differen
0 0What exactly is PDRN? What to know before you buy
PDRN keeps popping up in new K-beauty launches and in Japanese rankings, so plenty of people are curious. Here are the basics. What PDRN is Short for polydeoxyribonucleotide. It is a DNA-derived ingredient, and in cosmet
0 0New beauty brand, small budget: where does your creator money go first?
For a young brand with limited funds, splitting the creator budget is a constant headache. Talk to people in the industry and the options usually fall into a few camps. Common choices One or two big creators: awareness j
Poll
Where would you spend your first-quarter creator budget first?
Pick one to see the results
0 0New product planning: where does your team usually start?
Every brand seems to start new products from a different place. Some begin with customer reviews, others with a supplier meeting. Listening to the industry, the starting points usually fall into a few groups. Common star
Poll
Where did your latest new product idea start?
Pick one to see the results
0 0Salmon PDRN, plant "PDRN": how much do you disclose about the source?
With PDRN now a hot skincare keyword, one question reportedly keeps coming up in supplier meetings: "Is this from salmon or from plants?" Common concerns in the field More sources than before: besides DNA from salmon mil
0 0ODMs are posting record results. What does that mean for small brands’ production slots?
The two biggest Korean ODMs just had record quarters, and reports say factories now run busy year-round as the off-season fades. Good news for the industry, but early-stage brands may feel it differently. Worries small b
0 0How do you explain "biotech" ingredients to shoppers?
Fermentation, recombinant proteins, cell-culture extracts: supplier catalogs are full of ingredients labeled "biotech" these days. But brand teams say explaining them on a product page is where things get stuck. Why it i
0 0Lotte World Tower & Lotte World Mall
Lotte World Mall is a shopping and tourism destination where you can enjoy the latest fashion trends and a refined lifestyle. It is home to Lotte Avenuel, Korea’s largest luxury department store. One-stop shopping and cu
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