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Gentle Monster Hongdae Flagship Store
Gentle Monster’s flagship store in Hongdae, SACRIFICE, tells the story of the god of the earth and the ritual held in his honor. This three-story Hongdae Gentle Monster store lets you see striking sunglasses and eyeglass
0 0MUSINSA STANDARD Hongdae
Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends
0 0espoir / K-Beauty Makeup Class
Radiant makeup of Korean actors and K-pop idols. Learn the secrets with espoir. From touch-ups by a professional makeup artist, to 'Powder and Play,' where you can create your own powder to suit your skin tone and makeup
0 0K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve
0 0MUSINSA Store Seongsu at Daelim Warehouse
MUSINSA Store Seongsu @ Daelim Warehouse is MUSINSA’s third offline space, after MUSINSA Store Daegu and MUSINSA Store Hongdae. Keeping the original silhouette of Daelim Warehouse, a Seongsu landmark for roughly 50 years
0 0Not Myeongdong or Hongdae: Tourists Are Heading to CU in Seongsu
CU, the Korean convenience-store chain, has recently become a new must-visit spot for overseas tourists. Located in Seongsu-dong, Seoul, the ‘CU Seongsu Dessert Park Store’ opened in February this year and quickly drew a
0 0Bukchon Hunters’ Curated Souvenir Shopping Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only after meeting the small shops filled with Bukchon’s own craftsmanship, taste, and stories can you
0 02023 Seoul Hallyu Travel Guide “Person:able Seoul”
When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug
0 0Enjoy Myeongdong, where K-beauty and K-pop meet
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are t
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
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