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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Your first Korean routine: start with 3 steps, not 10
The famous "10-step routine" scares off a lot of beginners. In practice, plenty of people in Korea keep short routines too. To start, this is enough: Morning Gentle cleanse (or just water if your skin is dry). Moisturise
0 05 beginner mistakes with Korean skincare (and how to avoid them)
People starting K-beauty tend to get excited, and that's normal. But skincare forums keep showing the same first-month stumbles: Buying the whole routine at once. If something irritates, you won't know what. Better one n
0 0Insadong-gil
Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav
0 0New product planning: where does your team usually start?
Every brand seems to start new products from a different place. Some begin with customer reviews, others with a supplier meeting. Listening to the industry, the starting points usually fall into a few groups. Common star
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Where did your latest new product idea start?
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0 0Razor irritation: what do you put on your face after shaving?
Shaving is still the most common grooming step for many men, and it is also where a lot of redness and stinging starts. Korean men's lines now sell everything from soothing toners to all-in-one after-shave lotions. Tips
0 0Does drinking collagen actually reach your skin? The debate that won't end
From convenience stores to home shopping channels, collagen drinks and powders are everywhere. So is the "it works vs waste of money" debate. The "it works" side Some studies are cited as showing better skin hydration an
0 0Bukchon Hunters’ Curated Souvenir Shopping Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only after meeting the small shops filled with Bukchon’s own craftsmanship, taste, and stories can you
0 0ODMs are posting record results. What does that mean for small brands’ production slots?
The two biggest Korean ODMs just had record quarters, and reports say factories now run busy year-round as the off-season fades. Good news for the industry, but early-stage brands may feel it differently. Worries small b
0 0Southern hemisphere: spring is here. Have you switched sunscreen yet?
While autumn starts in Korea and Spain, days are getting longer in Argentina, Chile, Uruguay, Paraguay and southern Brazil, and the sun feels a little stronger each week. Southern Cone skincare communities repeat the sam
0 0Can you run a customer's review video as an ad? Where the line is on UGC reuse
Videos customers post on their own often outperform brand ads. So teams keep asking whether they can run UGC (user-generated content) as ad creative. There is more to check than it seems. Issues that come up Scope of per
0 0Retinol, retinal, HPR: similar names, what's the difference?
Shopping for retinoids gets confusing because the names are so close. Here's what skincare communities usually summarize. The basics The form that actually acts in skin is described as retinoic acid Most cosmetic retinoi
0 0Why the Korean 'no-makeup makeup' look stays so popular in Chinese-speaking circles
The no-makeup makeup look, where you're wearing makeup but it doesn't show, is a perennial favourite on Chinese-language beauty platforms. Reasons people give: What people like Fits work and school without looking out of
0 0Anti-aging for beginners: where to start
Before buying expensive creams, the order matters:
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What are you using now?
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