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Amore Flagship Store (Seongsu)
Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space. The area
0 0Beauty advent calendar season is here. Great value or drawer clutter?
It is late September and advent calendars are already appearing, including more K-beauty editions than ever. Every year the same debate starts on beauty forums. The case for: A low-risk way to try many products, includin
0 0Do you trust K-beauty rankings, or do they just make things viral?
Real-time rankings, award shelves and "No. 1" stickers are everywhere in Korean beauty retail. Some shoppers treat them as a shortcut. Others think they feed a loop: a product ranks, gets more shelf space, sells more, ra
0 0What's your beauty shopping budget for a Korea trip?
Planning a Korea trip always brings up the same question: "How much should I set aside for beauty shopping?" On travel forums, the answers are all over the place. The usual types: The list-maker: decides in advance what
0 0Foreign spending in Seongsu doubled in a year: the numbers
Just how hot is Seongsu with international visitors? This year's numbers are pretty clear. According to Korean press, foreign tourists spent about 208.2 billion won in the Seongsu area from January to May 2026, more than
0 0800 sheet masks in one place: a roundup of the Central Myeongdong Town mask library
When Olive Young Central Myeongdong Town opened, one of the most talked-about spots was its sheet-mask library. Here's what the press reported and what travellers are saying. Reported facts Around 800 sheet masks gathere
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