Seoul
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2023 Seoul Hallyu Travel Guide “Person:able Seoul”
Discover the charm of Seoul with the 2023 Seoul Hallyu Travel Guide “Person:able Seoul,” highlighting five vibrant districts in the city.
More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
Visit K-beauty brand flagship stores in major Seoul areas. You can test products, try experiences, and enjoy distinctive spaces.
A Special Seoul Trip into K-Content Soul Spots
Seoul is where K-content began, and it is full of Soul Spots where you can visit places connected to dramas, films, and songs in person. Discover special Seoul travel spots for anyone who loves Hallyu.
Bukchon Hunters’ Curated Souvenir Shopping Playlist
Explore Bukchon’s small shops where the atmosphere of old alleys and the character of local merchants come together. From K-pop-style accessories to traditional souvenirs and metal crafts, follow a shopping route that captures Bukchon’s charm.
Bukchon Hunters Local Experience Playlist
This playlist connects hands-on traditional craft experiences, hanbok snapshot sessions, and everyday activities in Bukchon, where old alley charm and the character of small local shops coexist. To feel Bukchon more deeply, check the visitor notes and etiquette before you go.
K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
The 2025 K-Content Seoul Travel Week’s “Soul Spot Travel Information Center” is an immersive experience space that recommends Soul Spots, filming locations for K-dramas, K-pop, and films, based on each visitor’s emotional keywords. Around Gwanghwamun Square and Seoul Plaza, visitors can enjoy programs that introduce Seoul’s notable places in a more emotional way.
Bukchon Hunters Gourmet Outing Playlist
Bukchon is a neighborhood where the atmosphere of old alleys coexists with the individuality of small businesses. This playlist shows three ways to enjoy Bukchon: a hearty meal, Bukchon's street food, and cafés for a leisurely break.
Galleria Department Store Luxury Hall
Galleria Department Store Luxury Hall is a luxury department store located in the center of Apgujeong Rodeo Street and the Gallery Street in Cheongdam-dong. It is divided into EAST and WEST according to its concept and presents world-renowned luxury brands and curated high-end selections.
Sinyung Market
Since 1953, following Liberation, Sinyung Market has operated for 70 years, bringing together people of different nationalities and cultures to create its own distinctive atmosphere. Its exotic blend of past and present has drawn many visitors.
Mangwon Market
With over 40 years of tradition, Mangwon Market is a representative traditional market in Seoul where you can fill up happily and deliciously even on a small budget. It is also close to Mangwon Hangang Park, making it a good place to pack up food from the market and enjoy a picnic.
Hyundai Department Store Trade Center Branch
Connected to COEX Mall in Samseong-dong, Hyundai Department Store Trade Center Branch offers a sleek, urban concept. It brings together a wide range of domestic and international brands, along with the attractions and dining options of COEX Mall.
I'PARK Mall
I'PARK Mall is Korea’s first mixed-use shopping mall, located in Yongsan, a mecca for shopping. It offers shopping, cultural, and dining facilities all in one place.
