In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6.

This event for Hallyu fans in Korea and abroad takes place around Gwanghwamun Square and Seoul Plaza, and offers a wide range of programs for full immersion in K-content, including an “Squid Game” Season 3 commemorative parade, fan events, pop-up booths, and docent tours. Among them, the “Soul Spot Travel Information Center,” which emotionally reinterprets and introduces Seoul landmarks that appear in K-dramas, films, K-pop, and other content, is especially eye-catching.

The Places in Dramas, Films, and Music Videos: Soul Spots

Seoul, a city where the past and present, nature and the urban landscape intersect to create complex and diverse appeal, has established itself as a holy place for K-content, drawing visitors from Hallyu fans around the world. Accordingly, the Seoul Metropolitan Government introduces “Soul Spots” every year, carefully selecting filming locations for key scenes from K-content such as dramas, films, and music.

In 2025, Soul Spots is seeking a way to connect K-content and travel more systematically based on four emotional themes. Beyond simply presenting Seoul locations and content from dramas, films, and music videos, each theme was designed around everyday emotions, linking attractions so that travelers visiting Seoul can experience the city more sensibly.

[Soul Spot Emotional Keywords]

Love

Places that resemble the first feelings everyone keeps in their memory, and the thrilling beginning they bring to mind

Daily Life & Happiness

Warm moments that are easy to miss in a busy day, and scenes where ordinary life becomes special

Courage & Hope

Stories of getting back up after falling, and traces of encouragement engraved in every alley of Seoul

Truth & Revenge

The moment a cold truth is revealed, and another side of Seoul that shines even in the dark

Soul Spot Travel Information Center, according to your taste and mood

At the “Soul Spot Travel Information Center,” one of the key experience programs of this travel week, visitors receive a stamp card and then experience three programs in sequence. First, they warm up with a simple quiz at the “Soul Card Shop,” then draw a card in the “Emotion Selection Zone” to gauge their own thoughts and psychological state. Finally, they move to the “Soul Door” area and receive a recommendation for a Soul Spot theme that matches their own emotions, based on three Soul Cards they have chosen themselves.

Through the “Soul Spot Travel Information Center,” which suggests suitable K-content and places according to each person’s emotions and tastes, visitors can get information about various attractions in Seoul. In addition, visitors who complete all missions and collect all stamps will receive a Soul Spot postcard, a commemorative badge, and special gifts, creating memories of their Seoul journey that will not be forgotten.

Expanding the Soul Spot Experience Through Technology

Finally, at Jonggak Station, near Gwanghwamun Square, the “Haechi Ddakji AR Experience,” which brings the world of Squid Game into reality, welcomes tourists. By accessing the game through the QR code attached to Platform 9 toward Dongdaemun inside the station, visitors can take part in a ddakji game featuring Seoul’s mascot Haechi and the Soul Friends. If you defeat Haechi in the ddakji match, you can receive various prizes at the “Soul Spot Travel Information Center” from June 29 to July 6, and even after the event period, you can enjoy AR ddakji at this location anytime.

Soul Spots, which highlight the charm of the city in a new way through emotional stories in content such as love, hope, comfort, and emotion, go beyond being simple filming locations and suggest a new way to travel in Seoul as places of feeling that bring memories back to mind. An emotional journey beginning at the “Soul Spot Travel Information Center” will be a special trip that helps you understand Seoul more deeply and remember it for a long time.

Date June 28, 2025 (Sat) ~ July 6, 2025 (Sun)

Time 4:00 PM ~ 8:00 PM

Location Gwanghwamun Square Play Yard

Address 175 Sajik-ro, Jongno-gu, Seoul

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Source: ‘소울스팟 여행 안내소’에서 시작하는 K-콘텐츠 감성 여행