Hallyu
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A Special Seoul Trip into K-Content Soul Spots
Seoul is where K-content began, and it is full of Soul Spots where you can visit places connected to dramas, films, and songs in person. Discover special Seoul travel spots for anyone who loves Hallyu.

K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
The 2025 K-Content Seoul Travel Week’s “Soul Spot Travel Information Center” is an immersive experience space that recommends Soul Spots, filming locations for K-dramas, K-pop, and films, based on each visitor’s emotional keywords. Around Gwanghwamun Square and Seoul Plaza, visitors can enjoy programs that introduce Seoul’s notable places in a more emotional way.

Gentle Monster Sinsa Flagship Store
Located on Garosu-gil in Sinsa-dong, the Gentle Monster Sinsa Flagship Store stands out with its white exterior, large entrance, and open first floor. Renovated in June 2023, it is themed TIME - SLEEP.

Lotte World Tower, HUNTR/X’s Soul Spot
Discover Lotte World Tower, the inspiration behind HUNTR/X’s residence in Netflix’s original animated film K-Pop Demon Hunters. From a Soul Spot angle, this guide shares practical tips and stories for making the most of a visit.

Namsan Seoul Tower, Saja Boys’ Soul Spot
Namsan Seoul Tower is the setting for Saja Boys in Netflix’s original animation K-Pop Demon Hunters. This guide explores its atmosphere, seasonal beauty, and practical ways to enjoy one of Seoul’s defining landmarks.