K-Culture Spots
Browse skin and beauty stories by topic.
Enjoy Myeongdong, where K-beauty and K-pop meet
Discover the Myeongdong spots introduced in Play with Seoul, a Seoul Tourism Special Zone promotional video featuring Norazo and GHOST9. From K-beauty to performance venues and Hallyu content, here are the places to visit.
2023 Seoul Hallyu Travel Guide “Person:able Seoul”
Discover the charm of Seoul with the 2023 Seoul Hallyu Travel Guide “Person:able Seoul,” highlighting five vibrant districts in the city.
A Special Seoul Trip into K-Content Soul Spots
Seoul is where K-content began, and it is full of Soul Spots where you can visit places connected to dramas, films, and songs in person. Discover special Seoul travel spots for anyone who loves Hallyu.
Bukchon Hunters’ Curated Souvenir Shopping Playlist
Explore Bukchon’s small shops where the atmosphere of old alleys and the character of local merchants come together. From K-pop-style accessories to traditional souvenirs and metal crafts, follow a shopping route that captures Bukchon’s charm.
Bukchon Hunters Local Experience Playlist
This playlist connects hands-on traditional craft experiences, hanbok snapshot sessions, and everyday activities in Bukchon, where old alley charm and the character of small local shops coexist. To feel Bukchon more deeply, check the visitor notes and etiquette before you go.
K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
The 2025 K-Content Seoul Travel Week’s “Soul Spot Travel Information Center” is an immersive experience space that recommends Soul Spots, filming locations for K-dramas, K-pop, and films, based on each visitor’s emotional keywords. Around Gwanghwamun Square and Seoul Plaza, visitors can enjoy programs that introduce Seoul’s notable places in a more emotional way.
Bukchon Hunters Gourmet Outing Playlist
Bukchon is a neighborhood where the atmosphere of old alleys coexists with the individuality of small businesses. This playlist shows three ways to enjoy Bukchon: a hearty meal, Bukchon's street food, and cafés for a leisurely break.
Lotte World Tower, HUNTR/X’s Soul Spot
Discover Lotte World Tower, the inspiration behind HUNTR/X’s residence in Netflix’s original animated film K-Pop Demon Hunters. From a Soul Spot angle, this guide shares practical tips and stories for making the most of a visit.
Namsan Seoul Tower, Saja Boys’ Soul Spot
Namsan Seoul Tower is the setting for Saja Boys in Netflix’s original animation K-Pop Demon Hunters. This guide explores its atmosphere, seasonal beauty, and practical ways to enjoy one of Seoul’s defining landmarks.
Seoul Through the Lens of Hollywood Stars
From scenic nature and living tradition to fashion, shopping districts that set the pace for global trends, and dishes that satisfy even famous appetites, Seoul carries plenty of Hallyu appeal. Begin a different kind of Hallyu journey in the Seoul chosen by t...
