Enjoy Myeongdong, where K-beauty and K-pop meet
Discover the Myeongdong spots introduced in Play with Seoul, a Seoul Tourism Special Zone promotional video featuring Norazo and GHOST9. From K-beauty to performance venues and Hallyu content, here are the places to visit.
Norazo, the male duo loved for their unique style, and GHOST9, the nine-member boy group, rewrote Norazo’s signature song “Superman” for Play with Seoul, a promotional video for the Seoul Tourism Special Zone. Here are the Myeongdong attractions introduced in it. LU42 is a new-concept cosmetics select shop with three stores in Seoul: Myeongdong, Hongdae, and Gangnam. If you remember the “flower MBTI” that was popular across online communities, you have already come across LU42. It currently carries 11 brands in total, including cosmetics, fashion, and masks. Browse a variety of products at the Myeongdong flagship store, which features a pleasant golden interior.
LU42
Address: 42, Myeongdong-gil, Jung-gu, Seoul, 1st and 2nd floors
Hours: Open year-round, 10:00-22:00
Inquiries: 02-3789-5565 Access: 5-minute walk from Exit 6 of Myeongdong Station on Line 4
Website: Website
Instagram: Instagram
Myeongdong Theater In Myeongdong, there is a place where you can feel the history of culture and the arts. Opened in October 1936, Myeongdong Theater was a large cinema that could seat around 1,100 people. After Liberation, it was used as a performance venue, and following a renovation in 2009, it reopened as a theater dedicated to stage plays. It was designated as a Seoul Future Heritage site, recognizing its value as a center of modern and contemporary Korean culture and the arts.
Myeongdong Theater
Address: 35, Myeongdong-gil, Jung-gu, Seoul
Hours: Weekdays 13:00-20:00 / Weekends and public holidays 10:00-17:00 (Lunch break 12:00-13:00)
Inquiries: 1644-2003 Access: 4-minute walk from Exit 6 of Myeongdong Station on Line 4
Website: Website
Instagram: Instagram
Facebook: Website
Blog: Website
YouTube: Website
Star Avenue At Star Avenue, there are attractions where you can experience Hallyu content. Inside the tunnel, there is the “High-Five Zone,” filled with stars’ handprints.
Place your hand over the handprints, and you can meet your favorite star on the LED display. You can also take commemorative photos with stars at the recently created “Star Mirror Zone.” Come enjoy shopping and Hallyu at the same time. Star Avenue
Address: 30, Eulji-ro, Jung-gu, Seoul, 1st floor of Lotte Department Store Myeongdong Main Branch
Hours: 08:30-21:30
Inquiries: 1688-3000 (Lotte Duty Free Myeongdong Main Branch) Access: 1-minute walk from Exits 7 and 8 of Euljiro 1(il)-ga Station on Subway Line 2
Website: Website
Instagram: Instagram
Myeongdong Tourist Information Center If you need help in Myeongdong, an essential stop on any Seoul trip, visit here. The Myeongdong Tourist Information Center provides basic tourist information for Seoul travel, as well as help with lodging and performance reservations.
It also offers various services that make travel more convenient, such as mobile phone charging and commemorative photo taking, so it is a great place to stop by while walking around Myeongdong. Myeongdong Tourist Information Center
Address: Annex, 1st floor, Hana Financial Group Myeongdong Building, 66, Eulji-ro, Jung-gu, Seoul
Hours: 09:00-18:00 (Closed on Sundays and on the day of major holidays)
Inquiries: 02-778-0333 Access: 3-minute walk from Exit 5 of Euljiro 1(il)-ga Station on Subway Line 2
Instagram: Apply link
Facebook: Website