K-Beauty at Its Finest: Flagship Stores
Explore four flagship stores where you can experience the essence of K-beauty. Each space offers more than shopping, with its own concept and atmosphere.
K-beauty refers to Korean cosmetics and Korean makeup methods. Driven by the K-beauty wave, Korea’s cosmetics industry recorded the world’s third-largest exports after France and the United States. The endless appeal of K-beauty, which has captivated not only Korea but also Southeast Asia, the United States, and Europe! Let’s look at four cosmetic flagship stores where you can experience the essence of K-beauty. Find your own color! Etude Foundation Factory One of the first things to consider when choosing cosmetics is skin tone. The same product can create completely different results depending on skin tone, which is why 고민 about the right skin tone is an endless task. There is a perfect place to put those worries aside: Etude Foundation Factory. Here, you can measure your skin tone and find the personal color that suits you best.
The process is carried out systematically through one-on-one color consulting, and after the consultation you can receive a custom foundation or lipstick. In the case of lipstick, the store sells a total of 240 shades that are not sold at regular stores. Is there really a better place for cosmetics shopping? If you have ever wondered about your skin tone or which colors suit you best, take this opportunity to make your own cosmetics with a professional measurement!
Address: 16 Yeonsero, Seodaemun-gu, Seoul
Hours: Daily 10:00–22:00 Store / Daily 11:00–20:00 Foundation Factory
Contact: 02-313-1916
Transportation: Line 2 Sinchon Station Exit 3 (151m)
Website: Website
A place where you can enjoy a healthy vegan life along with cosmetics shopping.
Dear Dahlia Dosan Flagship Store Inspired by the dahlia flower, Dear Dahlia is a vegan beauty brand that excludes animal-derived ingredients and does not conduct animal testing in cosmetics production. This unique yet trendy brand has opened its flagship store in Dosan Park. What sets it apart from other flagship stores is that it is not just a space for cosmetic displays and shopping, but also a place to enjoy desserts and food and beverages in various ways. It seems to reflect Dear Dahlia’s motto of a healthy beauty lifestyle. Entering the store, which is centered around the signature octagonal marble design, you may find yourself overwhelmed by the luxurious atmosphere and wanting to take a photo. If you seek healthy cosmetics and a healthy lifestyle, this is a must-visit stop.
Address: 14 Dosan-daero 45-gil, Gangnam-gu, Seoul
Hours: Weekdays 10:30–20:30 / Weekends and holidays 11:00–21:00
Phone: 02-547-0502
Transportation: Suin-Bundang Line Apgujeongrodeo Station Exit 5 (749m)
Website: Website
From a cosmetics store to a curated bookstore? Upon arriving at the Klairs Seoul store, the distinctive interior stands out. Walls made from recycled bricks from an old fortress, eco-friendly stone and wood textures, and plants throughout the store all help express the brand’s environmentally friendly values. The flagship store of Dear, Klairs, a skincare brand created for sensitive skin, contains a philosophy throughout the space that goes beyond selling products and introduces the brand itself.
From infographics that introduce the brand’s growth to a specialized tea room for collaborations with other brands, the store even hosts book talks with lectures to create a place of learning with customers. In addition, the interior content is periodically changed and various events are prepared, so if you are curious about the brand philosophy that brought on the K-beauty wave, stop by.
Address: 44 Nonhyeon-ro 153-gil, Gangnam-gu, Seoul (Klairs Seoul)
Hours: Daily 12:30–21:00 Closed on the day before and the day of major holidays
Phone: 0507-1347-0856
Transportation: Line 3 Sinsa Station Exit 8 (652m)
Website: Website
Could René Magritte’s The Blank Check become reality? Shangpree Flagship Store Dosan The Shangpree flagship store on Dosan-daero features a lavish interior that evokes a secret forest garden.
This large space spans from the basement first floor to the fifth floor above ground, and each floor offers direct experiences with the store’s products as well as spa spaces, true to the brand’s identity as a specialized spa skincare brand, providing a wider range of experiences. If you ask whether cosmetics can go beyond being simple manufactured goods and become art, Shangpree’s flagship store will be the witness.
Address: 27 Dosan-daero 51-gil, Gangnam-gu, Seoul
Hours: Daily 12:00–20:00
Phone: 02-2135-6480
Transportation: Suin-Bundang Line Apgujeongrodeo Station Exit 5 (374m)
Website: Website
Source: K-BEAUTY,진수,플래그십,스토어