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  1. ShoppingTips

    Insadong-gil

    Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav

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  2. ShoppingTips

    Ssamzigil

    Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. Ssamzigil is a shopping mall with traditional and modern crafts, and a compl

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  3. ShoppingTips

    Seongsu Handmade Shoe Street

    A short distance from Seongsu Station on Subway Line 2, Seongsu Handmade Shoe Street stands as Korea’s largest handmade shoe industry district. It is also the country’s biggest handmade shoe production center, with 70% o

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  4. Korean & cultureTips

    Bukchon Hunters Local Experience Playlist

    Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only when you visit the small shops filled with Bukchon’s own handiwork, tastes, and stories do you see

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