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K-beauty exports hit $7B in H1 2026, with the US now above 20%
Korea's cosmetics exports reached a provisional $7 billion in the first half of 2026, up 27.3% year on year and the best January–June on record. By market US: $1.45B (+41.5%, 20.7% share) China: $1.01B (−6.6%, 14.4% shar
0 0Launching K-beauty in the US: which channel would you open first?
In every US-expansion conversation the first question ends up being "where do we sell first?" Each option has clear trade-offs. Commonly cited pros and cons Amazon: search demand already exists, but price competition and
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0 0Olive Young opens its first US store in Pasadena: what it means for brands
CJ Olive Young opened its first brick-and-mortar US store in Pasadena, California, on May 29. Key facts 58 W Colorado Blvd, about 8,647 sq ft Roughly 400 brands and 5,000 SKUs across skincare, makeup, hair and wellness A
0 0Amazon now takes 〜44% of US K-beauty spending and wants to be where you discover it
BeautyMatter took a close look at Amazon's K-beauty play. The gist: Amazon is moving from "where you buy it cheap" to "where you discover it." Numbers in the piece 1,200+ K-beauty brands and 20,000 products on Amazon Abo
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