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Spicule serums: what the "microneedle in a bottle" trend actually is
Spicule products are one of the loudest K-beauty trends on TikTok right now. Beauty coverage often calls them "liquid microneedling," which is catchy but a bit misleading. What's inside Spicules are tiny, needle-shaped s
0 0Sinyung Market
Since 1953, following Liberation, Sinyung Market has operated for 70 years, bringing together people of different nationalities and cultures to create its own distinctive atmosphere. Rather than the image of a typical ma
0 0Poll: which buzzy K-beauty ingredient are you most curious about?
Every few months a new ingredient takes over K-beauty feeds. Right now a handful keep coming up in hauls, reviews and beauty press: PDRN ("salmon DNA"): in serums and ampoules marketed for skin recovery Spicules: the pri
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Which trending ingredient do you want us to dig into next?
Pick one to see the results
0 0Morning or night? Where the common actives usually go in a routine
One of the most frequent routine-order questions: which actives belong in the morning and which at night? There isn't one law, but most skincare guides land on a similar map. Usually morning Antioxidants like vitamin C:
0 0Why Korean cosmetic ads can no longer say "exosome", "microneedle" or "clinic only"
Korea's MFDS revised its cosmetics labeling and advertising guideline in January 2025, and a lot of trendy wording landed on the banned list. Has your team updated its product pages yet? Newly banned examples Wording tha
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