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  1. ShoppingTips

    Dongdaemun Shopping Town

    Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon

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  2. ShoppingTips

    Boontheshop Cheongdam

    Opened in 2004 as Korea’s first luxury multi-store, Boontheshop Cheongdam was upgraded and redesigned by architect Peter Marino in 2014. Boontheshop Cheongdam is an iconic space in the Cheongdam area and a global fashion

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  3. ShoppingTips

    Shopping in Myeong-dong

    Myeong-dong is regaining its former fame as major brands aggressively open key stores in the commercial district. The area becomes even busier when Japan’s Golden Week begins in late April and early May. Lotte Department

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  4. ShoppingTips

    Olive Young Myeong-dong Flagship

    This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b

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  5. ShoppingTips

    Mecenatpolis

    Located near Hapjeong Station, Mecenatpolis is a high-rise mixed-use shopping complex with 34 stories above ground and 7 basement levels. Inside the apartment complex are Lotte Cinema, Homeplus, a variety of restaurants

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  6. ShoppingTips

    Seongsu Handmade Shoe Street

    A short distance from Seongsu Station on Subway Line 2, Seongsu Handmade Shoe Street stands as Korea’s largest handmade shoe industry district. It is also the country’s biggest handmade shoe production center, with 70% o

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  7. ShoppingTips

    Gentle Monster Hongdae Flagship Store

    Gentle Monster’s flagship store in Hongdae, SACRIFICE, tells the story of the god of the earth and the ritual held in his honor. This three-story Hongdae Gentle Monster store lets you see striking sunglasses and eyeglass

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  8. Places & experiencesPoll

    First beauty shopping day in Seoul: Myeongdong, Seongsu or Hongdae?

    Each Seoul neighbourhood has a very different feel for beauty shopping. Here's roughly what travel forums keep saying: Myeongdong: road shops and big stores packed together, so it's great for comparing a lot in one go. I

    Poll

    Your first beauty shopping stop in Seoul?

    Pick one to see the results

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  9. ShoppingTips

    Musinsa Terrace Seongsu

    Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra

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  10. ShoppingTips

    Lotte Department Store Main Branch

    Among Myeongdong’s many tourist attractions, Lotte Department Store is the area’s most representative shopping destination. It houses a wide range of brands, from mid-priced labels to luxury names, and enjoys a high leve

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  11. ShoppingTips

    Sinsa-dong Garosu-gil

    Garosu-gil has been one of the hottest neighborhoods in Seoul in recent years. Ten or twenty years ago, it was once packed with galleries, and at another time it was full of designer shops. There was also a period when f

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  12. ShoppingTips

    Hyundai Department Store Trade Center Branch

    Connected to COEX Mall in Samseong-dong, Hyundai Department Store Trade Center Branch follows a sleek, urban concept and offers a wide variety of well-known Korean brands and overseas luxury brands. Overseas fashion bran

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  13. ShoppingTips

    Dongmyo Flea Market

    Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa

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  14. ShoppingTips

    Shinsegae Department Store Gangnam Branch

    Shinsegae Department Store Gangnam Branch is modeled after a European style. The atrium on the first floor, open all the way to the ceiling, provides a comfortable shopping environment with a luxurious, modern European-s

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  15. ShoppingTips

    COEX Mall

    COEX Mall is Asia’s largest underground shopping complex, with more than 260 stores. Like a giant gift box, it offers a wide range of things to enjoy and experience. It houses Megabox, the country’s largest movie theater

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  16. Places & experiencesTips

    Sightseeing by day, shopping by night: planning an evening beauty run in Seoul

    On a packed itinerary, beauty shopping always gets pushed to the evening. Go without a plan, though, and you'll end up staring at closed shutters. Here's what travellers commonly share. 1. Check opening hours first Even

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  17. ShoppingTips

    Jongno Jewelry Street / Arcade

    Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume. First of all, the most noticeable feature is the wholesal

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  18. ShoppingTips

    Insadong-gil

    Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav

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  19. ShoppingTips

    MUSINSA Store Seongsu at Daelim Warehouse

    MUSINSA Store Seongsu @ Daelim Warehouse is MUSINSA’s third offline space, after MUSINSA Store Daegu and MUSINSA Store Hongdae. Keeping the original silhouette of Daelim Warehouse, a Seongsu landmark for roughly 50 years

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  20. ShoppingTips

    Hyundai Department Store Main Branch

    Located in Apgujeong-dong, the center of fashion, Hyundai Department Store Main Branch is a shopping space made up of Korea’s top luxury brands. It brings together products from popular premium brands such as Mulberry, D

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