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  1. Brands & OEMTips

    Writing a product brief for the lab: don't leave these out

    Work with an OEM/ODM lab or in-house R&D team and you will often hear "if only the brief were more specific." Samples bouncing back several times is often less about formulation skill and more about gaps in the brief. He

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  2. Brands & OEMChat

    ODMs are posting record results. What does that mean for small brands’ production slots?

    The two biggest Korean ODMs just had record quarters, and reports say factories now run busy year-round as the off-season fades. Good news for the industry, but early-stage brands may feel it differently. Worries small b

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  3. Picks & dupesChat

    Dupe culture, K-beauty edition: smart shopping or just the same factory?

    Dupe threads are some of the busiest posts on beauty forums right now. Someone finds a cheaper product that feels like a cult favourite, and the comments explode. In K-beauty the debate has an extra twist. Korea has larg

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  4. Brands & OEMTips

    Things to Prepare Before Your First Cosmetics Brand OEM/ODM Meeting

    When you’re preparing to launch your first brand, the most daunting question is, “What should I bring to the manufacturer?” To keep the meeting moving quickly, it’s better to come prepared with numbers rather than concep

    Poll

    What matters most when choosing your first manufacturer?

    Pick one to see the results

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