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Jongno Jewelry Street / Arcade
Jongno Jewelry Street is a jewelry arcade with 40 years of tradition. Transactions remain active enough to account for 70% of the nation’s jewelry freight volume. First of all, the most noticeable feature is the wholesal
0 0Ssamzigil
Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. Ssamzigil is a shopping mall with traditional and modern crafts, and a compl
0 0Insadong-gil
Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav
0 0Gwangjang Market
As one of the liveliest traditional markets in Seoul, it is also easy for travelers to visit because it is located in the center of the city. This traditional market, which formed in the early 20th century and has a long
0 0Bukchon Hunters’ Curated Souvenir Shopping Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only after meeting the small shops filled with Bukchon’s own craftsmanship, taste, and stories can you
0 0Tongin Market
Sejong Village was once a center where Joseon-era artists such as Chusa Kim Jeong-hui gathered, and in modern times it was also a hub where writers including Lee Sang were active. Originating as a public market built dur
0 0Dongmyo Flea Market
Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa
0 0Where to stay in Seoul on a first trip: five neighbourhoods, honest trade-offs
“Where should I stay?” is probably the most asked question on Seoul travel forums. There is no single right answer, but the same five areas keep coming up. Myeongdong / Jung-gu Central, easy airport bus links, shopping o
0 0Bukchon Hunters Gourmet Outing Playlist
Bukchon is a neighborhood where the atmosphere of old alleys coexists with the individuality of small business owners. Only when you meet the small shops filled with Bukchon’s own craft, tastes, and stories do you see th
0 0Bukchon Hunters Local Experience Playlist
Bukchon is a neighborhood where the atmosphere of old alleys and the individuality of small business owners coexist. Only when you visit the small shops filled with Bukchon’s own handiwork, tastes, and stories do you see
0 0Dongdaemun General Market
Opened in 1970, Dongdaemun General Market has shared the joys and sorrows of Dongdaemun Market for more than 40 years. It is a large specialty market selling fabric for clothing, clothing notions, accessories, and some b
0 0Lotte World Tower & Lotte World Mall
Lotte World Mall is a shopping and tourism destination where you can enjoy the latest fashion trends and a refined lifestyle. It is home to Lotte Avenuel, Korea’s largest luxury department store. One-stop shopping and cu
0 0Seoul Through the Lens of Hollywood Stars
The second installment of the sci-fi series Dune, Dune: Part Two, recently premiered in Korea and quickly became a major hit. With the film’s release, the Dune cast also came to Korea and drew considerable attention. Tim
0 0K-Content Emotion Travel Begins at the Soul Spot Travel Information Center
In June, when summer is in full swing, an event will take place that once again vividly highlights Seoul, the center of K-content. That event is the 2025 K-Content Seoul Travel Week, held from June 28 to July 6. This eve
0 02023 Seoul Hallyu Travel Guide “Person:able Seoul”
When deciding to travel and choosing a destination, the most common next step is gathering information about the place. Travelers search for what kind of city it is, must-see attractions, foods, and shopping items. Thoug
0 0More Beautiful Through Hands-On Experiences! Beauty Flagship Stores from K-Beauty Brands
In Korea, there is an old saying that seeing something once is better than hearing about it a hundred times. Experiencing things firsthand is important in everything. In particular, beauty products require a testing stag
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