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Skin, K-beauty, Korea trips and the beauty industry — ask and share
Where do overseas shoppers first discover K-beauty? TikTok vs Instagram
One question always comes up when setting an overseas marketing budget: "Where do people first hear about our brand?" Going by the mood in international beauty communities, each platform seems to play a slightly differen
0 0Korea passes the US to become the world’s No. 2 cosmetics exporter, now shipping to 202 countries
In 2025 Korea overtook the United States to become the world's second-largest cosmetics exporter. France is still No. 1. Global cosmetics exports (2025) France: $24.3B Korea: $11.4B (+11.8%) United States: $10.8B Other n
0 0Working with overseas creators: where ingredient explanations get lost in translation
When brands collaborate with creators abroad, a surprising number of problems come from translating ingredient and benefit explanations. Korean materials get passed along as-is and end up meaning something quite differen
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