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If you founded an indie K-beauty brand, what would your next step be?
K-beauty now offers a range of "next steps": private-equity money, acquisitions by global groups, IPOs, and even Korean brands buying Korean brands. Trade-offs people often mention Sell to a global giant: distribution an
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If I founded an indie brand, my next step would be…
Pick one to see the results
0 0Ssamzigil
Ssamzigil was newly created in 2004 based on Insadong’s distinctive character, long known as one of Seoul’s representative traditional streets. Ssamzigil is a shopping mall with traditional and modern crafts, and a compl
0 0Olive Young Myeong-dong Flagship
This Olive Young store is clearly different from the usual branch in terms of size. It features 14 concept zones where visitors can try things out and enjoy the experience. Representative zones include the perfume bar, b
0 0Dongdaemun Shopping Town
Dongdaemun Shopping Town is one of Seoul’s best shopping streets. Large shopping complexes lined up here cover both wholesale and retail. Shinpyeonghwa Fashion Town, Fashion Nam Pyeonghwa, Pyeonghwa Market, and Dongpyeon
0 0Mecenatpolis
Located near Hapjeong Station, Mecenatpolis is a high-rise mixed-use shopping complex with 34 stories above ground and 7 basement levels. Inside the apartment complex are Lotte Cinema, Homeplus, a variety of restaurants
0 0Sinyung Market
Since 1953, following Liberation, Sinyung Market has operated for 70 years, bringing together people of different nationalities and cultures to create its own distinctive atmosphere. Rather than the image of a typical ma
0 0Sinsa-dong Garosu-gil
Garosu-gil has been one of the hottest neighborhoods in Seoul in recent years. Ten or twenty years ago, it was once packed with galleries, and at another time it was full of designer shops. There was also a period when f
0 0Musinsa Terrace Seongsu
Musinsa Terrace Seongsu is a fashion and culture space where you can experience brands carried on Musinsa, Korea’s leading online fashion platform, up close. Blending fashion with culture, the venue stages a range of bra
0 0Insadong-gil
Insadong remains one of Seoul’s signature streets. It is the street most visited by foreign tourists, and a neighborhood where tradition runs so deep that even Starbucks once changed its sign to Hangul. Antique shops hav
0 0Gentle Monster Hongdae Flagship Store
Gentle Monster’s flagship store in Hongdae, SACRIFICE, tells the story of the god of the earth and the ritual held in his honor. This three-story Hongdae Gentle Monster store lets you see striking sunglasses and eyeglass
0 0Seongsu Handmade Shoe Street
A short distance from Seongsu Station on Subway Line 2, Seongsu Handmade Shoe Street stands as Korea’s largest handmade shoe industry district. It is also the country’s biggest handmade shoe production center, with 70% o
0 0Mangwon Market
With over 40 years of tradition, Mangwon Market is a representative traditional market in Seoul where you can fill up happily and deliciously even on a small budget. Q’s Chicken Gangjeong, where you can taste a variety o
0 0Sulwhasoo Flagship Store
The five-story Sulwhasoo flagship store with a golden design is located in Gangnam. The building’s design is based on the “lantern” design philosophy, which reflects the brand’s effort to illuminate beauty. At the Sulwha
0 0MUSINSA STANDARD Hongdae
Focused on modern basic casual wear, MUSINSA STANDARD is an in-house brand operated by MUSINSA, Korea’s leading online fashion store. The first flagship store of MUSINSA STANDARD, where visitors can experience the trends
0 0Seongsu Kuoca | A Fresh Handmade Skincare Experience
Kuoca draws its name from the Italian word for chef, cuoca, and reflects the idea of conveying refined flavors with a chef’s sincerity, much like fine dining, to delight all five senses. Instead of mass-produced goods, t
0 0Yeonmujang-gil in Seongsu-dong | A Trendy Culture Street
Yeonmujang-gil in Seongsu-dong is a culture street in Seongdong-gu, Seoul, where the legacy of its industrial era, when shoe factories once stood close together, now meets a contemporary urban mood. The name “Yeonmujang”
0 0The Hyundai Seoul
The Hyundai Seoul is the largest shopping mall in Seoul, covering an area the size of 13 soccer fields. Built in 2021, this mall offers shoppers a spacious and diverse shopping experience, along with excellent rest areas
0 0Amore Flagship Store (Seongsu)
Amorepacific, a well-known cosmetics manufacturer, is headquartered in Seongsu. This three-story building, once used as an auto repair factory, has been reborn as more than a shop, into a complex cultural space. The area
0 0Tongin Market
Sejong Village was once a center where Joseon-era artists such as Chusa Kim Jeong-hui gathered, and in modern times it was also a hub where writers including Lee Sang were active. Originating as a public market built dur
0 0Dongmyo Flea Market
Dongmyo Flea Market began in the late 1980s. Although it has shrunk considerably compared with its former reputation, it still gathers all kinds of rare items. It covers everything from clothing, shoes, and wallets to wa
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