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EU packaging rules (PPWR) now apply: what changes for cosmetic packs, and when
The EU's new Packaging and Packaging Waste Regulation (PPWR) started applying in stages on August 12, 2026. It entered into force in February 2025, and obligations now phase in all the way to 2040. Timeline from the Euro
0 0Greener packaging: if you could change just one thing first, what would it be?
Everyone wants sustainable packaging, but budgets and timelines are limited. Among brand managers, "what do we change first?" always splits the room. Options that come up most Mono-material: matching pump, cap and bottle
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Greener packaging: which one would you change first?
Pick one to see the results
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