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Which beauty trend should we retire before 2027?
Time for a friendly vote. Some trends from the last couple of years were fun, some were useful, and some we are ready to see leave the feed. The candidates people complain about most on beauty forums: Shelfie flexing: fi
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Which trend should leave our feeds first?
Pick one to see the results
0 0'Tanmaxxing' is trending on TikTok. Dermatologists are not fans
While K-beauty feeds are full of SPF reapplication hacks, another corner of TikTok is doing the opposite. Tanmaxxing means deliberately maximising sun exposure to get as dark as possible. What the trend involves, per a J
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