K-beauty M&A in 2025: 26 deals worth $1.8B, the biggest since COVID
M&A data provider ION Analytics tallied K-beauty deal flow for 2025 (as of November 2025).
Overall
- 26 K-beauty deals worth $1.8B, a post-COVID record
- Four of the top 10 deals of the past five years came in 2025
- Four private-equity deals, the second-highest count since 2020
Key transactions
- Goodai Global → Seorin (July 2025): about ₩600B ($432M)
- Blackstone → 〜70% of JUNO (Sept. 2025): $286.9M
- KKR → Samhwa (Sept. 2025): ₩733B ($528M) from TPG
- Well to Sea → Ancors: $96M
Blackstone's Korea head said K-beauty has become an important part of consumers' daily routines worldwide. The piece also cautioned that with valuations up sharply (APR shares, for example), they could normalize eventually.
Notably, big money went not only into brands but into supply-chain players like packaging maker Samhwa. Where do you think the next big deal lands: brands, or infrastructure like ODM and packaging?
Source: ION Analytics — K-beauty dazzles on M&A stage as investors cheer Korea mania
#MergersAndAcquisitions #PrivateEquity #KBeauty #BeautyIndustry
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