Points to watch when labeling “Vegan” and “Not tested on animals”
Vegan labels tend to get a positive response from consumers, so using them without evidence can easily cause problems.
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Examples of ingredients whose origin should be checked separately
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The key is to substantiate veganandnot tested on animals separately. For vegan claims, you need to check whether not only the ingredients but also fragrances, colorants, and processing aids are animal-derived, and it is safer to keep supplier declarations and records of ingredient changes. The fact that an ingredient is plant-based does not automatically prove that the finished product is vegan.
For “Not tested on animals,” you first need to define the scope. You should review whether it means your company did not conduct testing, whether it includes the supply chain or finished product, and whether test data was submitted due to the legal requirements of a particular market, then narrow the wording accordingly. Regulations and certification standards can vary by country, so check the latest guidance for the regions where you sell and the standards of the certification body.
Certification can help build trust and support exports, but it also comes with costs and the burden of audits and renewals. Even if you use your own labeling, it is best to have standards, evidence, and a process for review when things change, and to avoid broad claims like “absolutely zero animal testing.” If you include the certification body’s name and the scope of its application on the card, it will also be easier for consumers to make an informed decision.