Japan Exports: Common Cosmetic Labeling Pitfalls

With Japanese labels, problems often arise first with confirming the product classification and responsible party, rather than translation. Labeling and advertising reviews differ depending on whether the product is a general cosmetic or a quasi-drug (quasi-drug), so if you are making efficacy claims such as whitening or acne prevention, it is safest to agree on the classification with the importer and distributor first.

For general cosmetics, check the Japanese full ingredient list, net contents, batch number (lot), expiration date labeling for products that require it, and the name and address of the marketing authorization holder. For the full ingredient list, compare against the names used for labeling in Japan rather than simply translating the Korean names as-is. Country-of-origin labeling and directions for use and cautions also need to be checked depending on the product and labeling method.

Before finalizing the label proof, have the local marketing authorization holder review it against the latest standards and wording. It is also advisable to check the product detail page and advertising copy along with the packaging. In particular, claims such as “whitening” and “anti-inflammatory” may be difficult to use as-is for general cosmetics. You can reduce the risk of reprinting by locking down the classification, responsible party, and labeling names on a checklist before choosing a sales channel.